Introduction:
There have been a lot of on-going discussions and arguments surrounding creativity and innovation such as the use of technology, more unpredictable customers, higher expectations and competition amongst organizations. But before getting to the roots, we have to understand what creativity and innovation means.
What is Creativity? Creativity is the generation of novel, valuable, and non-obvious ideas (Andriopoulos and Dawson 2009). Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.
What is Innovation? Innovation can be best described as the implementation of creative ideas in organisations (Andriopoulos and Dawson 2009). Innovation can also be defined, as the ability to apply creative solutions to those problems and opportunities in order to enhance people’s lives or to enrich society. Generally speaking, creativity is thinking new things, and innovation is doing new things. And together they work along i.e. Creativity + Innovation = Entrepreneurship. There have also been discussions regarding the complexity of creativity as to why creativity is complex, the fear of making a mistake, the inability to tolerate ambiguity, the inability to incubate, lack of challenge, excessive zeal, and lack of access to areas of imagination (MSDN 2013). Creativity does not just happen in organizations; entrepreneurs must establish an environment in which creativity can flourish – for themselves as well as others. The number of potential barriers to creativity is almost limitless. They include time pressures, unsupportive environment and overly rigid policies and strategies. Perhaps the most difficult hurdles to overcome, however, are those that individuals impose on themselves. Roger Von Oech (1990) identifies ten mental locks‟ that limit individual creativity.
Myths Of Creativity
There are several myths
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