“Managing Profitable Customer Relationships and Partnering to Build Customer Relationship – a Study on “Partex Group”
Assignment for
Principles of Marketing
Fall 2010-2011 Semester
Title of the Assignment:
“Managing Profitable Customer Relationships and Partnering to build Customer Relationship – A study on “Partex Group”
Topics to be covered:
1. Acknowledgement 2. Letter of Transmittal 3. Company Overview (Background, Mission & Vision) 4. List of Market Offerings (Product & Services of the organization with Sizes and Prices) 5. Practice of Marketing Concepts 6. Structure of Supply Chain Management 7. List Business Portfolio (SBUs) of the organization 8. Evaluation of SBUs by BCG Matrix (Category of their Products, Business or Subsidiaries) 9. Implementation of Product-Market Expansion Grid Strategies 10. Societal Marketing Activities (CSR done by the organization) 11. SWOT Analysis (5 each to 4 categories) 12. Suggestions & Recommendations 13. Limitations of the report 14. Conclusion
Acknowledgement
While preparing the report, we acknowledgement the encouragement and full guidance given by our course instructor Hamidul Islam
, Without his relentless support, it would have been impossible to conduct this study. We express our gratitude to our instructor for providing us detailed feedback and technical assistance on the report.
Besides, a number of people and institutions are to be thanked. Shojib, Janavi, Arnob, Towhid thank you all.
Letter of Transmittal
Date- October 20, 2010
Hamidul Islam
Faculty of Marketing Department
American International University Bangladesh
Dear Sir,
It gives us immense pleasure to submit a report on “Partex Group”. This report is submitted as a partial fulfillment/ as a part of our course “Principles of Marketing” that was conducted on “Partex Group”. The preparation of the report has given us and insightful experience and in-depth
Principles of Marketing
Fall 2010-2011 Semester
Title of the Assignment:
“Managing Profitable Customer Relationships and Partnering to build Customer Relationship – A study on “Partex Group”
Topics to be covered:
1. Acknowledgement 2. Letter of Transmittal 3. Company Overview (Background, Mission & Vision) 4. List of Market Offerings (Product & Services of the organization with Sizes and Prices) 5. Practice of Marketing Concepts 6. Structure of Supply Chain Management 7. List Business Portfolio (SBUs) of the organization 8. Evaluation of SBUs by BCG Matrix (Category of their Products, Business or Subsidiaries) 9. Implementation of Product-Market Expansion Grid Strategies 10. Societal Marketing Activities (CSR done by the organization) 11. SWOT Analysis (5 each to 4 categories) 12. Suggestions & Recommendations 13. Limitations of the report 14. Conclusion
Acknowledgement
While preparing the report, we acknowledgement the encouragement and full guidance given by our course instructor Hamidul Islam
, Without his relentless support, it would have been impossible to conduct this study. We express our gratitude to our instructor for providing us detailed feedback and technical assistance on the report.
Besides, a number of people and institutions are to be thanked. Shojib, Janavi, Arnob, Towhid thank you all.
Letter of Transmittal
Date- October 20, 2010
Hamidul Islam
Faculty of Marketing Department
American International University Bangladesh
Dear Sir,
It gives us immense pleasure to submit a report on “Partex Group”. This report is submitted as a partial fulfillment/ as a part of our course “Principles of Marketing” that was conducted on “Partex Group”. The preparation of the report has given us and insightful experience and in-depth