mARKET
There are many ways to segment markets, but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently.
Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region.
Tesla can use a geographic segmentation because gas prices vary by region and Tesla can focus its marketing to those consumers that live in areas with high has prices. For example, Tesla can market to Europe because most European countries have high gas prices and green-friendly governments and policies. With the use of geographic segmentation, Tesla can rule out countries like Venezuela, where gas only costs fifteen cents a gallon.
Demographic segmentation is used when a company wants to differentiate its customers by easily measured characteristics like gender, age, income and education. With the use of demographic segmentation, Tesla can employ its resources only to people that can afford it. For example, Tesla can market the Roadster S to males that are in their late thirties, and have high income.
• Company: Tesla Motors, the maker of all-battery operated passenger cars. Go to Tesla’s website: www.teslamotors.comand review two models offered by Tesla, the Model S and Model X 1) For each of those models, clearly define how you think Tesla segmented the market for each of these vehicles by demographics (discussing as many descriptors as you can, i.e., age, gender, marital status and so on ), psychographics, and geoprahics . Use the Ch. 8 Powerpoint for some guidance and/or your textbook. Each model should have a different segmented strategy, meaning demogprahics, psychographics and geographics for of those model cars won’t be the same. [worth 5 points] 2) Then, discussat
Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region.
Tesla can use a geographic segmentation because gas prices vary by region and Tesla can focus its marketing to those consumers that live in areas with high has prices. For example, Tesla can market to Europe because most European countries have high gas prices and green-friendly governments and policies. With the use of geographic segmentation, Tesla can rule out countries like Venezuela, where gas only costs fifteen cents a gallon.
Demographic segmentation is used when a company wants to differentiate its customers by easily measured characteristics like gender, age, income and education. With the use of demographic segmentation, Tesla can employ its resources only to people that can afford it. For example, Tesla can market the Roadster S to males that are in their late thirties, and have high income.
• Company: Tesla Motors, the maker of all-battery operated passenger cars. Go to Tesla’s website: www.teslamotors.comand review two models offered by Tesla, the Model S and Model X 1) For each of those models, clearly define how you think Tesla segmented the market for each of these vehicles by demographics (discussing as many descriptors as you can, i.e., age, gender, marital status and so on ), psychographics, and geoprahics . Use the Ch. 8 Powerpoint for some guidance and/or your textbook. Each model should have a different segmented strategy, meaning demogprahics, psychographics and geographics for of those model cars won’t be the same. [worth 5 points] 2) Then, discussat