Market analysis Of Mc Donald's
Marketing Management
SWOT ANALYSIS OF Mc DONALDS
Mc Donald is one of the leading or we could say number 1 fast food chain in the world. It has achieved this top position and has beaten its various competitors just because of its ‘Just In Time’ strategy. As per Fortune Magazine 2005, Mc Donald is the best place to work specially for minorities. Because it does not required well educated staff or cook.
STRENGHTS:
1. Largest Food Chain: Mc Donalds is the largest food chain specifically in hamburgers all over the world. It is serving daily 69 million customers around the globe.
2. Geographical Presence: McD is present in almost 119 different countries with 33,500 restaurants and is the 6th most valuable brand over the globe.
3. Locally adapted food menu: As Mc D is present in so many countries having different and diversified cultures, where the eating habit and taste is very different in comparison to US market. Thus McD ability to adapt its menu is one of the major strength. Eg. Aloo tikki burger in India
4. Franchisee: McD enters into different market through the concept of franchising. In such markets almost 80% of chains are opened through independent franchisees. Through this strategy McD saves more time in perfecting its serving system and advertising campaigns.
5. Partneship: McD uses the raw material of famous brands only like Heinz Ketchup, and offers other brands such as Coca Cola. Through which it generates more revenue and stand in the market.
6. Advertising budget: Mc Donald is spending around 2$ billion in advertising campaigns, which create competitive edge over the competitors like subway.
WEAKNESS
1. Junk Food: Burgers are known as junk food. As McD caters to children market where eating junk food leads to obesity. McD is known for its unhealthy menu, which included oily patties, coke, French fries that leads to obesity.
2. High Employee Turnover: McD gives lesser pay to its employees. As the
SWOT ANALYSIS OF Mc DONALDS
Mc Donald is one of the leading or we could say number 1 fast food chain in the world. It has achieved this top position and has beaten its various competitors just because of its ‘Just In Time’ strategy. As per Fortune Magazine 2005, Mc Donald is the best place to work specially for minorities. Because it does not required well educated staff or cook.
STRENGHTS:
1. Largest Food Chain: Mc Donalds is the largest food chain specifically in hamburgers all over the world. It is serving daily 69 million customers around the globe.
2. Geographical Presence: McD is present in almost 119 different countries with 33,500 restaurants and is the 6th most valuable brand over the globe.
3. Locally adapted food menu: As Mc D is present in so many countries having different and diversified cultures, where the eating habit and taste is very different in comparison to US market. Thus McD ability to adapt its menu is one of the major strength. Eg. Aloo tikki burger in India
4. Franchisee: McD enters into different market through the concept of franchising. In such markets almost 80% of chains are opened through independent franchisees. Through this strategy McD saves more time in perfecting its serving system and advertising campaigns.
5. Partneship: McD uses the raw material of famous brands only like Heinz Ketchup, and offers other brands such as Coca Cola. Through which it generates more revenue and stand in the market.
6. Advertising budget: Mc Donald is spending around 2$ billion in advertising campaigns, which create competitive edge over the competitors like subway.
WEAKNESS
1. Junk Food: Burgers are known as junk food. As McD caters to children market where eating junk food leads to obesity. McD is known for its unhealthy menu, which included oily patties, coke, French fries that leads to obesity.
2. High Employee Turnover: McD gives lesser pay to its employees. As the