marketing about Mcdonalds
Chapter 1: Introduction
1.1 Company
(i) Company Background McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in 119 countries each day. While Ray Kroc was the founder of McDonald. The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines, Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers everyday. In December 1980, Golden Arches Restaurants Sdn. Bhd. (GARSB) won the licence to operate McDonald’s in Malaysia. The first McDonald’s restaurant subsequently opened its doors at Jalan Bukit Bintang on 29 April 1982. The global business is managed by McDonald’s Corporation as distinct geographic segments: United States; Europe; Asia Pacific, Middle East and Africa (APMEA); Latin America; and Canada. McDonald’s Malaysia operates under the umbrella arm of the APMEA group. As of December 2009, McDonald’s Malaysia has 194 restaurants located nationwide, serving 10 million customers a month and expanding at a rate of 15-20 restaurants annually. McDonald’s Malaysia is fully owned by McDonald’s Corporation, and the restaurants throughout Malaysia are either operated by GARSB or franchisees. McDonald’s Malaysia and our franchisees employ more than 8,000 locals with 150 support staff at the headquarters managing the day-to-day operations of the business.
(ii) Different products/brands marketed by the company The products produces by McDonald’s can be divided in several groups, such as Hamburgers, Chicken, fish and pork products, French fries, Soft drinks, healthy items like salads and Desserts. There is no doubt that McDonald’s main products are hamburgers. There is a high variety of this type of food. Chicken, fish and pork products such as McChicken, Premium chicken sandwiches, Snack wrap, Chicken McNuggets, etc. are another products in McDonald’s restaurants. French fries
1.1 Company
(i) Company Background McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in 119 countries each day. While Ray Kroc was the founder of McDonald. The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines, Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers everyday. In December 1980, Golden Arches Restaurants Sdn. Bhd. (GARSB) won the licence to operate McDonald’s in Malaysia. The first McDonald’s restaurant subsequently opened its doors at Jalan Bukit Bintang on 29 April 1982. The global business is managed by McDonald’s Corporation as distinct geographic segments: United States; Europe; Asia Pacific, Middle East and Africa (APMEA); Latin America; and Canada. McDonald’s Malaysia operates under the umbrella arm of the APMEA group. As of December 2009, McDonald’s Malaysia has 194 restaurants located nationwide, serving 10 million customers a month and expanding at a rate of 15-20 restaurants annually. McDonald’s Malaysia is fully owned by McDonald’s Corporation, and the restaurants throughout Malaysia are either operated by GARSB or franchisees. McDonald’s Malaysia and our franchisees employ more than 8,000 locals with 150 support staff at the headquarters managing the day-to-day operations of the business.
(ii) Different products/brands marketed by the company The products produces by McDonald’s can be divided in several groups, such as Hamburgers, Chicken, fish and pork products, French fries, Soft drinks, healthy items like salads and Desserts. There is no doubt that McDonald’s main products are hamburgers. There is a high variety of this type of food. Chicken, fish and pork products such as McChicken, Premium chicken sandwiches, Snack wrap, Chicken McNuggets, etc. are another products in McDonald’s restaurants. French fries