Mcdonalds: A Case Study Of Mcdonald's
INTRODUCTION
Once upon a time, a businessman named Ray Kroc discovered a restaurant owned by two brothers. The restaurant served just four things: hamburgers, French fries, milk shakes and Coca-Cola. But it was clean and inexpensive, and the service was quick. Mr. Kroc liked it so much that he paid the brothers so that he could use their idea. Their name: McDonald's.
From 1953 the brother McDonald begins to franchise their restaurant. Neil Fos was the first franchisee. Beef, big business and fast service were the ingredients when Mr. Kroc opened his first McDonald's in 1955. After that, many restaurants opened and in 1955 there were 100 of them. In 1967 McDonald open its first two restaurants outside the United States, some years later the …show more content…
But that's not all; it is also at that time that the society becomes the first fast food chain to inform the public about the composition of its products.
In 2006, Mac Donald’s proposes a system of nutritional information in Europe. On the products packaging appears the nutritional information.
Today, McDonald's target however evolved. The company wants to touch more people by showing itself more “serious” and especially more “durable”.
In 2009, McDonald Belgium creates its own system of collection and management of all the waste of its restaurants. We don’t have to forget that all the packaging’s are now consists of 90 % of recycled materials.
The same year, McDonald’s decides to revalue its visual identity on a sustainable development policy.
This new policy explains the replacement of its yellow and red logo by tones more neutral and especially reflecting the nature and the health.
The free access to the Wi-Fi in all the restaurants allows the businessmen to eat without stopping working.
We see that Mac Donald’s didn’t stop evolving over the years according to the society in which we live.
This is the way it is managed that gives it the title of leader of fast food in the
Once upon a time, a businessman named Ray Kroc discovered a restaurant owned by two brothers. The restaurant served just four things: hamburgers, French fries, milk shakes and Coca-Cola. But it was clean and inexpensive, and the service was quick. Mr. Kroc liked it so much that he paid the brothers so that he could use their idea. Their name: McDonald's.
From 1953 the brother McDonald begins to franchise their restaurant. Neil Fos was the first franchisee. Beef, big business and fast service were the ingredients when Mr. Kroc opened his first McDonald's in 1955. After that, many restaurants opened and in 1955 there were 100 of them. In 1967 McDonald open its first two restaurants outside the United States, some years later the …show more content…
But that's not all; it is also at that time that the society becomes the first fast food chain to inform the public about the composition of its products.
In 2006, Mac Donald’s proposes a system of nutritional information in Europe. On the products packaging appears the nutritional information.
Today, McDonald's target however evolved. The company wants to touch more people by showing itself more “serious” and especially more “durable”.
In 2009, McDonald Belgium creates its own system of collection and management of all the waste of its restaurants. We don’t have to forget that all the packaging’s are now consists of 90 % of recycled materials.
The same year, McDonald’s decides to revalue its visual identity on a sustainable development policy.
This new policy explains the replacement of its yellow and red logo by tones more neutral and especially reflecting the nature and the health.
The free access to the Wi-Fi in all the restaurants allows the businessmen to eat without stopping working.
We see that Mac Donald’s didn’t stop evolving over the years according to the society in which we live.
This is the way it is managed that gives it the title of leader of fast food in the