Mcdonalds Corporation Leadership
MCDONALD’S LEADERSHIP PRACTICES
McDonald's: a name synonymous with fast food, quality and innovation. McDonald's is known worldwide for its Golden Arches symbol and its mascot, Ronald McDonald.
Two brothers from Southern California, Dick and Maurice McDonald, started operating a hot dog/hamburger stand at the Monrovia Airport. Eventually outgrowing that location, they moved the stand to San Bernadino. Realizing that hamburgers were their most popular product, the brothers reinvented their restaurant in 1948 using a concept that was similar to a factory production line. They called their system Speedee Service. This system was unique to the fast food industry. Instead of cooking food at the same time the customer ordered it, with Speedee Service the food was made before being ordered. This system ensured uniformity in product and speed serving the customer. This idea revolutionized the fast food industry.
Ray Kroc was a multi-mixer salesman who sold the McDonald brothers milk shake mixers. When Kroc met the brothers, he found two men running a small but successful restaurant that thrived by having a limited menu. The limited menu allowed them to concentrate on quality and customer service. Kroc had the idea to take the Speedee Service concept and open restaurants nationwide. In 1955, partnering with the McDonald Brothers, Kroc founded the McDonald's Corporation and opened the first franchise in Des Plaines, Illinois. In 1961 he bought the exclusive rights to the McDonald's name for 2.7 million dollars. (http://www.mcspotlight.org)
Hamburger University, the McDonald's training center in Elk Grove, Illinois was opened in 1961. At Hamburger U, franchisees and operators are trained in the methods of successfully running a McDonald's franchise. To date there have been over 80,000 people who have graduated from the program. (www.aboutmcdonalds.com)
In 1963, McDonald's introduced Ronald McDonald, the friendly clown who would become the face of
McDonald's: a name synonymous with fast food, quality and innovation. McDonald's is known worldwide for its Golden Arches symbol and its mascot, Ronald McDonald.
Two brothers from Southern California, Dick and Maurice McDonald, started operating a hot dog/hamburger stand at the Monrovia Airport. Eventually outgrowing that location, they moved the stand to San Bernadino. Realizing that hamburgers were their most popular product, the brothers reinvented their restaurant in 1948 using a concept that was similar to a factory production line. They called their system Speedee Service. This system was unique to the fast food industry. Instead of cooking food at the same time the customer ordered it, with Speedee Service the food was made before being ordered. This system ensured uniformity in product and speed serving the customer. This idea revolutionized the fast food industry.
Ray Kroc was a multi-mixer salesman who sold the McDonald brothers milk shake mixers. When Kroc met the brothers, he found two men running a small but successful restaurant that thrived by having a limited menu. The limited menu allowed them to concentrate on quality and customer service. Kroc had the idea to take the Speedee Service concept and open restaurants nationwide. In 1955, partnering with the McDonald Brothers, Kroc founded the McDonald's Corporation and opened the first franchise in Des Plaines, Illinois. In 1961 he bought the exclusive rights to the McDonald's name for 2.7 million dollars. (http://www.mcspotlight.org)
Hamburger University, the McDonald's training center in Elk Grove, Illinois was opened in 1961. At Hamburger U, franchisees and operators are trained in the methods of successfully running a McDonald's franchise. To date there have been over 80,000 people who have graduated from the program. (www.aboutmcdonalds.com)
In 1963, McDonald's introduced Ronald McDonald, the friendly clown who would become the face of