Mcdonalds marketing principles
Peter Neal
Marketing Principles
10/05/2013
When McDoland’s venture’s out globally they have to use important standards of marketing. The two most important things that I have noticed that got changed with McDoalds strategy is their product presentation and their advertising strategies. In some countries they sold the same product as in the USA. Countries that did this was Bulgaria, Denmark, and Oman. The reason why they had similar products is due to the similar taste that the USA and these other countries share. In countries like the Philippines, Taiwan, and Thailand the food is much different then in the USA. The reason being is that Culturally they have a different dietary habits then us. So in those countries they ended up doing offerings like crispy chicken, rice, and spaghetti which is important so they can cater to regions needs and taste especially when it comes to something as important as food! Also it is important to note that one of McDonald’s great models is to standardize their popular items here and make it taste and looks the same whether its in Singapore, Spain or South Africa website. McDonald’s also has to be adaptive when it comes to building their franchises in other countries in order to gain success. Therefore the concept of “think global, act local” has been clearly adopted by McDonald’s and it is all over there international websites. One last thing to add about product development is the Indian website. In that country they had to rethink the way that they presented and processed their food according to the Indians tastes, value system, lifestyle, language, and perception. Mostly in all countries everyone loves their traditional hamburgers which are prepared from beef and pork. Since Indians don’t eat pork, McDonalds had to rethink their strategy which was to introduce chicken, lamb, and fish to satisfy the Indian Market. When it comes to advertising they use a wide array of advertisement. In the United Kingdom they like to use
Marketing Principles
10/05/2013
When McDoland’s venture’s out globally they have to use important standards of marketing. The two most important things that I have noticed that got changed with McDoalds strategy is their product presentation and their advertising strategies. In some countries they sold the same product as in the USA. Countries that did this was Bulgaria, Denmark, and Oman. The reason why they had similar products is due to the similar taste that the USA and these other countries share. In countries like the Philippines, Taiwan, and Thailand the food is much different then in the USA. The reason being is that Culturally they have a different dietary habits then us. So in those countries they ended up doing offerings like crispy chicken, rice, and spaghetti which is important so they can cater to regions needs and taste especially when it comes to something as important as food! Also it is important to note that one of McDonald’s great models is to standardize their popular items here and make it taste and looks the same whether its in Singapore, Spain or South Africa website. McDonald’s also has to be adaptive when it comes to building their franchises in other countries in order to gain success. Therefore the concept of “think global, act local” has been clearly adopted by McDonald’s and it is all over there international websites. One last thing to add about product development is the Indian website. In that country they had to rethink the way that they presented and processed their food according to the Indians tastes, value system, lifestyle, language, and perception. Mostly in all countries everyone loves their traditional hamburgers which are prepared from beef and pork. Since Indians don’t eat pork, McDonalds had to rethink their strategy which was to introduce chicken, lamb, and fish to satisfy the Indian Market. When it comes to advertising they use a wide array of advertisement. In the United Kingdom they like to use