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Market Analysis of New Furniture Business Plan

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Market Analysis of New Furniture Business Plan
TABLE OF CONTENT Page No.

1. Executive Summary 2 2. Introduction 2-3 3. Literature Review 4 4. Operation Management 5 4.1 Operating Expenses 6 4.2 Location and Layout of Plant 7-8 4.3 Supply Chain 8 5. Marketing 9-11 6. Outsourcing 12 1. Reason for choosing Contractor’s 12 2. Multi skilled 12 7. Benchmarking 12 1. Measuring Perfomance 12-13 2. Certification 13 3. Standard Service 13 8. Profitability 13 9. Productivity and Profit ability planning 14 1. Productivity 14 10. Staffing Issues and Total Quality Management Issues 15 1. Human Resource Issues 15-16 11. Competitive Priorities 16-18 12. Swot Analysis 18 1. Strength 18-19 2. Weakness 19 3. Opportunities 19 4. Threats 20 13. Conclusion 21 14. References 22

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1. EXECUTIVE SUMMARY

This research has been done on the basis of market analysis for laying down a new furniture business plan, technical, financial, supply chain and economic factors.
Implementations of crucial decisions are very important in respect of business location and layout, supply chain, raw materials supply and designing the product, planning for production. Operational management, staffing, marketing of the products and services, outsourcing and benchmarking illustrated properly. Financial side for the new furniture plant in Malaysia and selling goods in European Union (EU) has been illustrated properly.

2. INTRODUCTION

Research activity entails the recognition of information that was not formerly known or understood, or the development of a new understanding about



References: 4. OPERATION MANAGEMENT Operation management illustrated by Stevenson (2004) is running process and particular aspects of the organisation

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