Market Analysismarrybrown
Executive Summary
Marry-brown is a locally owned and running fast food chain that will be located as a global franchise through the innovative attitude to the Marry-brown’s image, reputation and aspect of presentation. Marry-brown will deliver a mixture of outstanding food at value pricing, with exciting ambience. Marry-brown is the response to collective demand for snack-type fast food meals, to be consumed although walking around inside a shopping mall and window shopping.
In today's extremely accommodative atmosphere, it is becoming progressively challenging to distinguish one fast food chain from another. Kuala Lumpur, a city state, is now becoming the perfect metropolitan area for East Asia's fresh economic boom. More than ten million tourists visiting yearly, mostly from neighboring countries (Singapore, Indonesia, Thailand and the Philippines), Kuala Lumpur's retail segment is the strongest in the area. Marry-brown will attract youngsters and teenagers to bring their friends and family with our innovative setting.
Background
Marry-brown is Malaysian base fast food restaurant chain accomplished and maintained. Established in 1981, According Marry-brown officially website (n.d). It is the leading home-based fast restaurant chain with a global reach of over 250 in Malaysia, Chain, India, Sri Lanka, Tanzania, UAE, Saudi Arabia, Qatar, Bahrain and opening soon at Azerbaijan, Syria and Iran. The Marry-brown is looking to additional enlarge its markets outside Malaysia especially Asian countries with a population of at least 500 million people, mainly Muslim countries and countries”.
Marry-brown is also dedicated in ensuring that all its products are prepared in accordance to Malaysia’s Halal requirements. From the fresh food ingredients and materials used to the cooking process as well as preparation process and storage services - all are totally certified Malaysian halal standard so that consumers can enjoy Marry-brown products with 100%
Marry-brown is a locally owned and running fast food chain that will be located as a global franchise through the innovative attitude to the Marry-brown’s image, reputation and aspect of presentation. Marry-brown will deliver a mixture of outstanding food at value pricing, with exciting ambience. Marry-brown is the response to collective demand for snack-type fast food meals, to be consumed although walking around inside a shopping mall and window shopping.
In today's extremely accommodative atmosphere, it is becoming progressively challenging to distinguish one fast food chain from another. Kuala Lumpur, a city state, is now becoming the perfect metropolitan area for East Asia's fresh economic boom. More than ten million tourists visiting yearly, mostly from neighboring countries (Singapore, Indonesia, Thailand and the Philippines), Kuala Lumpur's retail segment is the strongest in the area. Marry-brown will attract youngsters and teenagers to bring their friends and family with our innovative setting.
Background
Marry-brown is Malaysian base fast food restaurant chain accomplished and maintained. Established in 1981, According Marry-brown officially website (n.d). It is the leading home-based fast restaurant chain with a global reach of over 250 in Malaysia, Chain, India, Sri Lanka, Tanzania, UAE, Saudi Arabia, Qatar, Bahrain and opening soon at Azerbaijan, Syria and Iran. The Marry-brown is looking to additional enlarge its markets outside Malaysia especially Asian countries with a population of at least 500 million people, mainly Muslim countries and countries”.
Marry-brown is also dedicated in ensuring that all its products are prepared in accordance to Malaysia’s Halal requirements. From the fresh food ingredients and materials used to the cooking process as well as preparation process and storage services - all are totally certified Malaysian halal standard so that consumers can enjoy Marry-brown products with 100%