Market Orientation
Executive Summary
Marketing is one of the most interesting and challenging subject to be studied. In either undergraduate or graduate degree, it does make any difference. Likewise, in this paper a subject of being market orientation is being discussed. According to many experts and studies, there is no clear cut definition to Market Orientation. The reason is that the term is very broad and subjective due to its practices and sophisticated world of human. However, there are still basic criterions for such term. And such criterions are like being responsive to knowledge of the market, understanding of customers’ needs and wants, and more as discussed inside this paper. In fact, this paper has brought up quite a few ideas from different experts concerning what the basic criterions should be. To make the matter more interesting, inside this paper there is analysis between real subject and the concept presented by the experts in this field of marketing. The subject of this paper happens to be a commercial bank operating in Cambodia, and it is pretty well-known for its aggressive marketing strategy. Last but not least, there is also recommendation given in the last section of this paper as well. Recommendation is given based on the weakness found in analysis section, and it could be either for the concept of the experts themselves or the subject of this study.
Acknowledgement
First and foremost, I would like to thank to my instructor of this subject, Mr. Ravivk for his effort, valuable guidance, and time. His effort and understanding have made it easy for me to get this assignment done in the name of academic achievement. Moreover, such assignment of his has pushed me to another level of becoming a better student and better employee.
Besides, I also would like to thank to ACB staffs and ACB Bank, which is the subject of my study later on in this paper, for giving me the opportunity to understand about bank and making it very convenient for me to conduct my
Marketing is one of the most interesting and challenging subject to be studied. In either undergraduate or graduate degree, it does make any difference. Likewise, in this paper a subject of being market orientation is being discussed. According to many experts and studies, there is no clear cut definition to Market Orientation. The reason is that the term is very broad and subjective due to its practices and sophisticated world of human. However, there are still basic criterions for such term. And such criterions are like being responsive to knowledge of the market, understanding of customers’ needs and wants, and more as discussed inside this paper. In fact, this paper has brought up quite a few ideas from different experts concerning what the basic criterions should be. To make the matter more interesting, inside this paper there is analysis between real subject and the concept presented by the experts in this field of marketing. The subject of this paper happens to be a commercial bank operating in Cambodia, and it is pretty well-known for its aggressive marketing strategy. Last but not least, there is also recommendation given in the last section of this paper as well. Recommendation is given based on the weakness found in analysis section, and it could be either for the concept of the experts themselves or the subject of this study.
Acknowledgement
First and foremost, I would like to thank to my instructor of this subject, Mr. Ravivk for his effort, valuable guidance, and time. His effort and understanding have made it easy for me to get this assignment done in the name of academic achievement. Moreover, such assignment of his has pushed me to another level of becoming a better student and better employee.
Besides, I also would like to thank to ACB staffs and ACB Bank, which is the subject of my study later on in this paper, for giving me the opportunity to understand about bank and making it very convenient for me to conduct my