Market Plan

Hugs of Pearls

Marketing Plan
By: Jaleesa Howard
Due: 12/16/2012
Table of Contents * Executive Summary * Company Description * Strategic Focus and Plan * Mission/Vision * Goals * Core Competency and Sustainable Competitive Advantage * Situation Analysis * SWOT analysis * Industry Analysis * Competitor Analysis * Company Analysis * Customer Analysis * Market-Product Focus * Marketing and Product Objectives * Target Markets * Points of Difference * Positioning * Marketing Program * Product Strategy * Price Strategy * Promotion Strategy * Place (Distribution) Strategy * Financial Data and Projections * Organizational Structure * Implementation * Evaluation and Control * Bibliography

Executive Summary
Committed to providing a safe and nurturing environment to children, the day care center defined in this business plan is a start-up venture launched by an individual with over three years of experience in the child care industry. The center is licensed to provide care for forty children between the ages of six months to six years in age. In addition, a before and after school program which is able to accommodate twenty children between the ages of six to twelve. By maintaining a low child to staff ratio and focusing on quality care, our center is projected to achieve full enrollment and generate over thirty thousand in profit in the third year of operations.
In a market where dual-income families and working mothers are becoming the norm, child care services are in high demand. There are over 300,000 licensed facilities generating approximately thirty billion in annual revenues. With the current labor force participation rate for women with children at 70.5%, the industry is poised to grow even more in the next several years.
Located near a desirable, busy business district and a residential area, the owner is

Bibliography: Hugs of Pearls started as a family business in the home facility in 2007. As our clients progressed we were able to open up a new building. We want to bring our home into our new building. We want our children to feel love and secure just as they did in our wonderful home. We now hold 40 children and 20 before and after school children. Even though we have grown from our 12 children and 5 before and after school children we can still give each child the love and attention they need on a daily bases. We have a total of 5 employees working for Hugs of Pearls that way each child will be giving enough attention by his or her teacher at all times. It also makes our parents happy to know that their children are in smaller ratios because it gives them the security to know that their children will be able to be watch at all times. When our after schools come in we have two part time workers who come in to help with the after school kids. We have a lot of different activities that we allow our children do while we are at our facility. We have three groups come in each week on three different days. Mondays are Music Mondays, Wednesdays are Spanish Wednesdays, and Friday are Stretch and Grow day each giving our children the ability to learn something new and find the passion in something beautiful. When it comes to curriculum our birth to 24 month old babies begin to learn about the world from their experiences with the adults in their lives. Our teachers are trained to use the Comprehensive Infant and Toddler Curriculum which was developed specifically for the education of your baby. This curriculum provides everything necessary for a teacher to create a classroom environment that will have a very positive impact on your baby’s growth and development. It is our goal that all infants and toddlers in our program will be supported by loving and kind teachers who encourage their early development. Children 2-5 years of age will enjoy reading, writing, and arithmetic with the approach of our nationally acclaimed curriculum. Every day your child will gain new skills through stories, problem solving, and phonics that will simply amaze your family and friends. Children’s Lighthouse Learning Centers believes that this workbook curriculum, along with our state-of-the-art classrooms, is just what parents today are searching for. Children 5 - 12 years of age will have a special classroom specifically designed to meet their developmental level. Elementary children will enjoy our thematic approach using Creative Resources. The lesson plans are developed to enhance their education in a fun environment after school. As children explore the high-interest themes, they will experience subjects throughout the year that will establish concrete knowledge that makes the learning meaningful. With everything that we do at our new facility our parents will not only love but they will enjoy the learning experiences their children will get to achieve on a daily bases. Some come on down and be a part of our wonderful family we would love to have you.