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MARKET RESERCH

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MARKET RESERCH
Introduction Market Research
"Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications". Some Question is Market Research for Startup Business.

1. How do I determine whether I am capable of starting a business?
2. Is there a demand for this new business?
3. Have people seen it?
4. If I am not planning to apply for a bank loan, why do I need a business plan?
5. How do I determine my start-up costs and other expenses?
6. What can you charge for what you’re going to do?
7. What is the potential profit in this business?
8. How can I obtain cash to maintain and grow my business?
9. Where should I locate?
10. Why is competition important?
11. How can I better market my business?
12. What makes a successful marketing strategy?
13. What do I need to know before creating a marketing brochure?
14. Why is it important to do a monthly cash flow analysis?
15. How can I improve customer service in my business?

1. How do I determine whether I am capable of starting a business?
Answer:
Small business owners have many things in common. Below are some of the qualities you will need to be successful.
Willingness to sacrifice—if you enjoy working 9-5, do not go into business for yourself. Entrepreneurship often requires many more hours beyond the forty-hour work week.
Interpersonal skills—you will be required to interact with a host of people other than customers: lawyers, employees, salespeople. If you do not like talking to people you do not

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