Market Study Veggie Pizza
CHAPTER II
MARKET STUDY
One of the most important factors to be considered in order to strive and enter into the market environment is that of Marketing Feasibility. It is concerned on the level and relationship of the supply and demand of one product, the location and the distribution of questionnaires as well as the product itself, the target consumers in the market and also the marketing strategies and programs where the management will be engaged, most especially the product to be offered at a reasonable price and also those aspects which will help to gain competitive business. It also includes the needs and wants of the prospective consumers which definitely serve as a guide on how to capture the market niche of the product proposed by the proponents.
OBJECTIVES OF THE STUDY
The proposed production and selling of “Vegetable Pizza” has the following objectives: 1. To determine whether the proponents product is feasible or not. 2. To determine the demand and supply of the product. 3. To determine at what price the consumers are willing to buy the product. 4. To be able to know the respondents and retailers feedback about the proposed product. 5. To formulate effective strategies on how to attract the customers to make the product be accepted in the market. 6. To formulate a marketing program that will guide on how to execute the operation of the business. 7. To identify and determine some factors that will help and affect the market of the product. 8. To be familiarized in creating a feasibility study that will be useful for the future preferences.
METHODOLOGY
The proponents exerted their time and effort to gather data from their direct and indirect competitor. Surveys and interviews on different outlets facilitated the effective gathering of accurate and relevant information related to the demand and supply analysis. Questionnaires were distributed to the respondents considered as the consumers in order to gather
MARKET STUDY
One of the most important factors to be considered in order to strive and enter into the market environment is that of Marketing Feasibility. It is concerned on the level and relationship of the supply and demand of one product, the location and the distribution of questionnaires as well as the product itself, the target consumers in the market and also the marketing strategies and programs where the management will be engaged, most especially the product to be offered at a reasonable price and also those aspects which will help to gain competitive business. It also includes the needs and wants of the prospective consumers which definitely serve as a guide on how to capture the market niche of the product proposed by the proponents.
OBJECTIVES OF THE STUDY
The proposed production and selling of “Vegetable Pizza” has the following objectives: 1. To determine whether the proponents product is feasible or not. 2. To determine the demand and supply of the product. 3. To determine at what price the consumers are willing to buy the product. 4. To be able to know the respondents and retailers feedback about the proposed product. 5. To formulate effective strategies on how to attract the customers to make the product be accepted in the market. 6. To formulate a marketing program that will guide on how to execute the operation of the business. 7. To identify and determine some factors that will help and affect the market of the product. 8. To be familiarized in creating a feasibility study that will be useful for the future preferences.
METHODOLOGY
The proponents exerted their time and effort to gather data from their direct and indirect competitor. Surveys and interviews on different outlets facilitated the effective gathering of accurate and relevant information related to the demand and supply analysis. Questionnaires were distributed to the respondents considered as the consumers in order to gather