Market survey in construction industry
Name : KasthuriBalaji
Roll no : PGEMP44/A/03
Contact : 02
Subject : Marketing Management week 3 Assignment
Study reading titled ‘Continuous Learning about Markets’. Answer the following questions.
1. Why do firms lose touch with their markets/segments/customers?
2. Answer any one of the following two questions (2a or 2b)
a. Evaluate one market segment of your company using ‘Table 1.Assessing the Learning Competency’. Identify top three areas for improvement and provide suggestions, or
b. Map the learning process for one market segment of your company using the 9 questions given on page 27-28. Identify top three areas for improvement and provide suggestions
Answer: 1 All the firms need to exhibit a touch with their markets and customers. Such a step will provide best reputation. But majority of the firm lose touch due to several reasons.
Such reasons are indicated in the following table no.1
Reasons leading to no touch[table no:1]
1. Non professionalism lack of expertise.
2. Adamancy / improper culture higher judgments.
3. Less information about the market unfair nature of the company.
4. Less information what customer wants Innocence
Remarks: The above table is indicating the reasons for lack of touch and also the factors behind each factor.
Implication of the above reasons:
1. Loss of reputation.
2. Decline in the market share.
3. Rapid drops in the profitability.
Remedial measures to overcome above:
1. Training the department and professionals.
2. Conducting a market research to assess aspirations of clients and customers.
3. Design/develop/organizequestionnairesfor data collection/ analysis.
Answer:2a
I am associated with Shapoorji Pallonji & co ltd.
My company is lost the projects for so many reasons,
In this case, my company lost touch with the market segment due to this, company is exhibiting learning competency to show improvements.
Roll no : PGEMP44/A/03
Contact : 02
Subject : Marketing Management week 3 Assignment
Study reading titled ‘Continuous Learning about Markets’. Answer the following questions.
1. Why do firms lose touch with their markets/segments/customers?
2. Answer any one of the following two questions (2a or 2b)
a. Evaluate one market segment of your company using ‘Table 1.Assessing the Learning Competency’. Identify top three areas for improvement and provide suggestions, or
b. Map the learning process for one market segment of your company using the 9 questions given on page 27-28. Identify top three areas for improvement and provide suggestions
Answer: 1 All the firms need to exhibit a touch with their markets and customers. Such a step will provide best reputation. But majority of the firm lose touch due to several reasons.
Such reasons are indicated in the following table no.1
Reasons leading to no touch[table no:1]
1. Non professionalism lack of expertise.
2. Adamancy / improper culture higher judgments.
3. Less information about the market unfair nature of the company.
4. Less information what customer wants Innocence
Remarks: The above table is indicating the reasons for lack of touch and also the factors behind each factor.
Implication of the above reasons:
1. Loss of reputation.
2. Decline in the market share.
3. Rapid drops in the profitability.
Remedial measures to overcome above:
1. Training the department and professionals.
2. Conducting a market research to assess aspirations of clients and customers.
3. Design/develop/organizequestionnairesfor data collection/ analysis.
Answer:2a
I am associated with Shapoorji Pallonji & co ltd.
My company is lost the projects for so many reasons,
In this case, my company lost touch with the market segment due to this, company is exhibiting learning competency to show improvements.