Marketing
Basics of Marketing
MN & A – 2
Source - http://www.mplans.com/used_sports_gear_retail_marketing_plan/executive_summary_fc.php
Used Sports Gear Retail Marketing Plan
Nine Lives Outdoor Gear Consignment Shop
Executive Summary
Nine Lives--An Outdoor Clothing & Gear Consignment Store is a business in Eugene, Oregon. Nine Lives will be run by Jim Gearboy, a veteran of the outdoor industry. Jim is very familiar with the outdoor community in Eugene and has leveraged his regionally-specific industry insights into a niche store that has no direct competition but incredible demand.
Through the use of a selection of used goods not replicated in the entire city, superior personal customer attention, and reasonable prices, Nine Lives will capitalize on this incredible opportunity. Jim has secured a location that offers very good foot traffic and easy accessibility. Jim will efficiently lay out the store to increase sales and give the customers the upmost in attention. This attention to detail, combined with Jim's passion and knowledge will make this store profitable quickly.
Situation Analysis
Nine Lives is a start-up company. Marketing is critical to its success and future profitability. The store offers an extensive selection of used outdoor gear and clothing in a consignment arrangement. Nine Lives also has a limited selection of manufacturers closeouts. The basic market need is reasonably priced outdoor clothing and gear. Nine Lives is meeting this market need by offering primarily used items, discounted off the normal retail prices.
Market Summary
Nine Lives possess good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Nine Lives will leverage this information to better understand who is served, their specific needs, and how Nine Lives can better communicate with them.
Market Analysis | | | 2001 | 2002 | 2003 | 2004 | 2005 | | Potential Customers |
MN & A – 2
Source - http://www.mplans.com/used_sports_gear_retail_marketing_plan/executive_summary_fc.php
Used Sports Gear Retail Marketing Plan
Nine Lives Outdoor Gear Consignment Shop
Executive Summary
Nine Lives--An Outdoor Clothing & Gear Consignment Store is a business in Eugene, Oregon. Nine Lives will be run by Jim Gearboy, a veteran of the outdoor industry. Jim is very familiar with the outdoor community in Eugene and has leveraged his regionally-specific industry insights into a niche store that has no direct competition but incredible demand.
Through the use of a selection of used goods not replicated in the entire city, superior personal customer attention, and reasonable prices, Nine Lives will capitalize on this incredible opportunity. Jim has secured a location that offers very good foot traffic and easy accessibility. Jim will efficiently lay out the store to increase sales and give the customers the upmost in attention. This attention to detail, combined with Jim's passion and knowledge will make this store profitable quickly.
Situation Analysis
Nine Lives is a start-up company. Marketing is critical to its success and future profitability. The store offers an extensive selection of used outdoor gear and clothing in a consignment arrangement. Nine Lives also has a limited selection of manufacturers closeouts. The basic market need is reasonably priced outdoor clothing and gear. Nine Lives is meeting this market need by offering primarily used items, discounted off the normal retail prices.
Market Summary
Nine Lives possess good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Nine Lives will leverage this information to better understand who is served, their specific needs, and how Nine Lives can better communicate with them.
Market Analysis | | | 2001 | 2002 | 2003 | 2004 | 2005 | | Potential Customers |