Preview

Marketing

Satisfactory Essays
Open Document
Open Document
273 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing
Marketing
Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably.
Now let me introduce Nikon
According to the camera’s function, price, Nikon’s production can be divided into 3 levels.
The First level is high-end camera, including high-end digital SLR cameras, film SLR cameras and some camera accessories, such as FX, CX format lenses and flashlight. Not only they are advance in technology, but also they have amazing price, let me show you

The second level is mid-range camera, it is digital SLR camera. There are many different models of camera, such as D90, D7000, and so on. Their prices are acceptable.

The third level is low-end camera, it is digital compact camera. They are quite colorful, smart and cheap.

Target market
Firstly is fresh man. There are a lot of people buy camera just for trip and self-portrait. First of all they do not like to pay much money for camera. And then, they need a compact camera instead of take a lot of professional equipment like him.
Moreover, the camera must be easy to operate. So the low-end cameras are target at fresh man.

Secondly is amateur. On one hand, these people can afford a piece of equipment which are a little expensive, on the other hand, they also require the equipment can shot nice photos. So the mid-range cameras are target at amateur.

Thirdly is for professional reporters and scientific institute. They need high-tech equipment, but they almost do not care the equipment’s price. So the high-end cameras are target at professional reporters and scientific

You May Also Find These Documents Helpful

  • Good Essays

    the lowest level and once that level has been attained, they will move to the next stage. The first…

    • 759 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    ABC Snapshot is an organize that desires to become not just a competitor, but the competition. Consistently, researching the request of the consume and providing cameras at the lowest price possible. However, we have no strategy or strategic vision, just researching the digital camera market and aiming to remain a contender.…

    • 51 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    First Point Photography courses are intended for the experienced amateur who is looking to develop their hobby into a…

    • 1908 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    The EasyShare 1 was a new novelty/innovative product (digital camera) designed to test the strengths and weakness of the technological market, to see what consumers wanted in a digital camera and what they didn’t. It was a simple compact, point and shoot camera that held a 10 mega pixel, optical zoom lens. The camera actually has the option of a dual lens: a 2x zoom lens in a very…

    • 695 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Glo Bus

    • 5009 Words
    • 21 Pages

    Our goal was offer a quality entry-level camera at a low price point and a…

    • 5009 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    photo work

    • 635 Words
    • 3 Pages

    A Camera Is usually box-shaped that is mostly light weight. It is used to create an image, known as a photograph, that can be manipulated to the desired outcome scene. The camera itself uses light sensitive material to create the image.…

    • 635 Words
    • 3 Pages
    Good Essays
  • Good Essays

    * Level II – ADVANCED BEGINNER – actions/decisions are based on prior experience in actual situations.…

    • 781 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Glo Bus Final Report

    • 3864 Words
    • 5 Pages

    who usually bought cameras for the high end specs. This strategy allowed us to meet our…

    • 3864 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Professor

    • 876 Words
    • 4 Pages

    To understand digital photography, you must first understand the origins of photography. You must also have a basic understanding of the industry jargon. We spend some time on these topics in this first week. You are also going to spend some time getting to know the basics of your camera. It will be a fun and busy week. Pay attention to the details.…

    • 876 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Being an amateur or professional photographer is be able to: Capture a memory that you can have forever; See the beauty in the every day; Forget your worries; Document your family; Make art; Capture an adventure; Make you feel emotion; Remember someone who has passed away; Preserve the big moments; Shoot anytime, anywhere; Help people see the beauty in themselves. Being a photographer is love life’s moments so bad that you need to freeze those moments forever.…

    • 1073 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Military Photography

    • 426 Words
    • 2 Pages

    Firstly, there are many different kinds of photography, such as; wedding, military, medical, and wildlife photography as Zeke from New York Film Academy explains. With wedding photography, the goal is to create memorable and crisp shots of the groom and bride. Military photography focuses on taking photographs in the midst of war and can be dangerous. Medical photography gives people a real life view of medical procedures and are often gruesome to look at. Wildlife photography explores animals in nature and can also…

    • 426 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Canon Company is one of the largest corporations in the world which produce camera, printer, photo state machines, and other digital imaging. The Company was founded in 1937. The main quarters are placed at Tokyo, Japan. Until now the Canon Company already established all around the world. The Canon Company was founded by Takeshi Matarai, Goro Tosida, Saburo Uchida and Takeo Maeda. For the first ten years of company operation it was named as “Kwanon”. They changed to Canon Camera Co Inc. in 1947 and finally change to “Canon Inc.”. During first thirty years, the company do research on camcorder, television and also calculator. Not only have that, Canon also continued announced digital compact and SLR (Single Lens Reflex) invention such as cameras, printers, and also photocopy machines. Now the Canon are currently runs on an international scale which their headquarters are located at Middle East, African, America, Asia and Oceania included Japan. Their European Headquarters divides to two headquarters which is Conon Europa NV located at Netherlands and Canon Europe Ltd in London. They joined in some international event and sponsor the Paris Fashion Week and other program all over the world. Currently Canon consist three main types of digital imaging which is laser printers, digital cameras, photocopy machines and scanners. Canon cameras such as Canon Power, Canon Digital IXUS and the Canon EOS are their best selling products which profit the company. Canon also research on medical, optical and broadcast product such as x-rays, filming and broadcast lenses. Now the Canon Company are running their operation on a better environmental option which is digital imaging. They are doing some research for next generation technology devices by using OLED (organic light-emitting diode) displays, robot system technologies as well as nanotechnology systems.…

    • 838 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    * Captures precious moments of the user’s life by taking photos in innovative ways like photos with sound, dual camera, sequence of photos in one frame and organise photos in a story album.…

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    and computer vision. In some applications, it is infeasible to install high-end cameras (e.g. cell…

    • 5772 Words
    • 26 Pages
    Good Essays
  • Better Essays

    Nikon D5200 Analysis

    • 1057 Words
    • 5 Pages

    Showcase your creative vision with the new Nikon D5200 that comes with a 24.1 megapixel DX-format sensor, a sensitivity range from ISO 100 to ISO 6400 and the best in class 39-point AF system to deliver high image quality and bring alive some of the spectacular photos and videos. The simple design enhanced by an ergonomic appeal along with the vari-angle monitor offers you full flexibility to shoot from different angles and perspectives. Get ready to add some more fun to your photographic instincts with the Scene Recognition System along with a 2016-pixel RGB sensor, that helps you with accurate scene brightness and colour information. This camera is easy to use, and is a delight for beginners even if you are new to DSLR cameras. Step ahead…

    • 1057 Words
    • 5 Pages
    Better Essays

Related Topics