Marketing

SWOT S * Unique, unpopular, perspective type of tour especially in Vietnam * New services, activities held up: some agricultural activities, cooking traditional foods, visiting the craft village and doing charity... * Active, enthusiatic, well-educated employees | W * New company, low reputation, small scale due to limited capital * Place: far from central area, having some difficulties in finding the suitable place * The tour may takes much time to travel among tourist destinations * Inquire investment on providing facilities | O * Ability to promote and develop the tour in other regions, areas in the countries * Attract guests for new services, new programs in the tour: Recording video, games, volunteer activities,... | W * Hard-to-control Facility Condition * The host’s attitude and action directly influence in the quality and guests’ perception and satisfaction. * Bad reputation and feedback from some experienced guest from other companies may affect in the capacity of registering of the potential guest |

Strength: * Unique, unpopular, perspective type of tour especially in Vietnam
Vietnam is an agricultural country which is new and unfamiliar with the foreigners. This tour is unlike many other tours, it give the tourists some realistic views and have new interesting experiences which they can have never been before about the local people’s life. * New services, activities held up such as life by taking part in some agricultural activities, cooking traditional foods, visiting the craft village and doing charity... Tourists can also taste, enjoy and bring the products they’d made as souvenirs, which are much more memorable and remarkable than normal gifts.
Weakness:
* New company, low reputation, small scale due to limited capital
As a new comer, the company hasn’t got much reputation so it’s not easy to attract many guests. The limited capital urged the company to balance carefully expenditures. At first, the