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Breakfast for Those Who Need it
Whether donating food, time or money, Kellogg Company and its employees have always sought to brighten futures.
In 1930 our company’s founder, W.K. Kellogg, created the W.K. Kellogg Foundationwww.wkkf.org. Each year, the
Foundation donates grants and breakfasts to charitable organisations around the world. The Kellogg Company has been able to help the Kellogg Foundation make grants of more than $5.5 billion to projects that fit its mission: to help children succeed. Today, that history of giving something back lives on at Kellogg’s - through our programmes supporting breakfast clubs in
Britain and Africa and food banks. And in 2013 we pledge to do more, by giving away 15 million servings of breakfast and snacks to those in food poverty in the UK.
BREAKFAST CLUBS IN THE UK
Since 1998, Kellogg’s has helped set up more than a 1,000 breakfast clubs. Today, these clubs serve around two million breakfasts each year to children who need them the most.

What is a breakfast club?
A breakfast club is a safe, friendly, relaxed place where children can enjoy breakfast with their teachers and classmates before school. It’s the perfect place to start the day so children get a great start for the day ahead. Breakfast clubs are proven to help improve children’s behaviour, punctuality and attendance rates at school.

How Kellogg’s helps
For more than a decade, Kellogg’s has helped schools start a new breakfast club and supported those breakfast clubs which already exist.




From Belfast to Norwich and Aberdeen to Plymouth, we’ve set up more than 1,000 breakfast clubs across the UK so far
You’ll find our clubs in state funded schools in the most deprived parts of the UK
We’re the breakfast club experts – we’ve been working with schools for a long-time so we know, first hand, what it takes to set up and run a breakfast club

How we can help you
If you’re thinking of setting up a breakfast club, or want support with

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