marketing
Research Methodology
Research Proposal Title: What is the role of sales promotion in creating customer loyalty?
A case study on ASDA, UK
Submitted to: Mr. Beninson Supervisor, Department of Business Administration School of Business and Law (SBL)
Submitted By: Shegupta Begum Student ID- B0432MAMA1110 MBA-2, Marketing
Abstract
There are three parts in the assignment. Initial part contains title, aim and objectives of the research and a brief description of company which is required for dissertation. The second part is literature review that is very important and precondition of the research. Finally in the last part, research methodology, conclusion and list of references are discussed.
Part -A
1. Title:
‘‘Critical evaluation of the effectiveness of sales promotion in creating customer loyalty at ASDA
1.1 Aims:
The main purpose of this research is to find out the link between sales promotion and customer loyalty and evaluate the importance of this link in the success of business.
1.2 Objectives:
A critical review of sales promotion from various book, journal, newspaper To make a sound study effectiveness of sales promotion.
To detect various tool of sales promotion and their impact on customer loyalty.
A clear description of customer loyalty in business.
A finding of the link between sales promotion and customer loyalty.
1.3 Introduction
Sales promotion is one of the marketing communicating mixes and can bring lots of benefits to the business. One of the great benefits of it is that it creates customer loyalty which enhances the profitability of a business. Customer
Research Proposal Title: What is the role of sales promotion in creating customer loyalty?
A case study on ASDA, UK
Submitted to: Mr. Beninson Supervisor, Department of Business Administration School of Business and Law (SBL)
Submitted By: Shegupta Begum Student ID- B0432MAMA1110 MBA-2, Marketing
Abstract
There are three parts in the assignment. Initial part contains title, aim and objectives of the research and a brief description of company which is required for dissertation. The second part is literature review that is very important and precondition of the research. Finally in the last part, research methodology, conclusion and list of references are discussed.
Part -A
1. Title:
‘‘Critical evaluation of the effectiveness of sales promotion in creating customer loyalty at ASDA
1.1 Aims:
The main purpose of this research is to find out the link between sales promotion and customer loyalty and evaluate the importance of this link in the success of business.
1.2 Objectives:
A critical review of sales promotion from various book, journal, newspaper To make a sound study effectiveness of sales promotion.
To detect various tool of sales promotion and their impact on customer loyalty.
A clear description of customer loyalty in business.
A finding of the link between sales promotion and customer loyalty.
1.3 Introduction
Sales promotion is one of the marketing communicating mixes and can bring lots of benefits to the business. One of the great benefits of it is that it creates customer loyalty which enhances the profitability of a business. Customer
References: Saunders, M. Lewis, P. and Thornhill, A. (2009). Research methods for business students, 5th Ed. Harlow: Pearson Education Ltd. Strong, E.K. (1925). The Psychology of Selling, London: McGraw-Hill. Kotler, P. and Armstrong, G. (2010). Principal of Marketing, 13th Ed. New Jersey: Pearson Education Inc. Jobber,David,et al.(2003).Selling and sales management,6th ,Macdonald and Evan Ltd Jankowicz, A.D. (2005). Business Research Projects, 4th Ed. London: Thomson. Cummins,Julian,et al.(2003).Sales promotion,4th Ed De Pepper,Martha Roger(2011).Managing customer Reletionship,4thEd,John Wiley and Sons. Robinson, William A, et al(2004).Sales promotion essential,5th Ed Jefkins, F Jones, J. P. (1995). “Advertising’s impact on sale and profitability”: Advertising effectiveness conference, 16 March. Strong, E.K. (1925). The Psychology of Selling, London: McGraw-Hill. Website