Marketing
Relevance of the Marketing Concept as a Management Philosophy
Prepared for: University Of Ulster
Prepared by: Santosh Lama (B00623651)
Date: 20/11/2014
Word count:- 2048
Table of Contents
Executive summary
Intoduction
2 3
Critical Analysis of Marketing Concept and its Relevance. 4
Marketing Concept 4
McDonald’s Implementation of Marketing Concept 5
McDonald’s Strategy Influence Its Business Structure 6
McDonald’s in China 6
McDonald’s in France 6
McDonald’s Strategy Influence Its External Environment 7
Health issues 7
Focus on Children 7
Marketing Concept in Today’s World 8
Recommendations and Conclusion 9
Executive summary
In this paper, a detailed analysis of the relevance of marketing concept in today’s world has been presented. Moreover, a managerial report is given on the implementation of marketing concept in McDonald’s Plc. The analysis on the influence of company’s chosen philosophy at its strategies and external environment is also given in the write-up. In the end recommendation have been made on how to implement successfully marketing concept as a management philosophy
Introduction
For any organisation to compete in the rapidly changing market has to adopt a certain systematic approach to ensure its progress in the future. The company has to adopt a specific philosophy by making a decision that how it will harness its strengths to show progress and satisfy the consumers (Koontz et al, 2007, p. 86). The philosophy has to be selected on what tools the company should use in order to achieve its desired goals and objectives and how the firm can manage and market its products and services effectively. There are four fundamental marketing philosophies that a firm can choose from production, sales, marketing and social marketing concepts.
Overview of the Company
McDonald’s is a fast food chain of around 30,000 restaurants in more than 100 countries. The fast food chain serves about 52 million customers
Prepared for: University Of Ulster
Prepared by: Santosh Lama (B00623651)
Date: 20/11/2014
Word count:- 2048
Table of Contents
Executive summary
Intoduction
2 3
Critical Analysis of Marketing Concept and its Relevance. 4
Marketing Concept 4
McDonald’s Implementation of Marketing Concept 5
McDonald’s Strategy Influence Its Business Structure 6
McDonald’s in China 6
McDonald’s in France 6
McDonald’s Strategy Influence Its External Environment 7
Health issues 7
Focus on Children 7
Marketing Concept in Today’s World 8
Recommendations and Conclusion 9
Executive summary
In this paper, a detailed analysis of the relevance of marketing concept in today’s world has been presented. Moreover, a managerial report is given on the implementation of marketing concept in McDonald’s Plc. The analysis on the influence of company’s chosen philosophy at its strategies and external environment is also given in the write-up. In the end recommendation have been made on how to implement successfully marketing concept as a management philosophy
Introduction
For any organisation to compete in the rapidly changing market has to adopt a certain systematic approach to ensure its progress in the future. The company has to adopt a specific philosophy by making a decision that how it will harness its strengths to show progress and satisfy the consumers (Koontz et al, 2007, p. 86). The philosophy has to be selected on what tools the company should use in order to achieve its desired goals and objectives and how the firm can manage and market its products and services effectively. There are four fundamental marketing philosophies that a firm can choose from production, sales, marketing and social marketing concepts.
Overview of the Company
McDonald’s is a fast food chain of around 30,000 restaurants in more than 100 countries. The fast food chain serves about 52 million customers