Marketing Analysis
SWOT Analysis
SWOT analysis is for shareholder and top management to look at a company strengths, weaknesses, opportunities and threats. It is use of scientific method to get the information for thorough perspective on a company. It helps the top management to make organization plan and strategy for future development.
Strength
The strength of our company is diversified brand portfolio. We produce various category of product with different brand name to clearly classify the specific function of the product. Example like for the beauty product brand we have Pantene and SK2, for fabric and home care product brand we have Ace and Febreze. It not only convenient for the consumer to choose what to buy but also help the distributor to store the product organized. Other than that, strong distribution network is also one of our company strength. The distributor that we collaborate with us is around the world. This can lead our product penetrate to every single place. (St.Jude, 2011)
Weaknesses
The weakness of our company is in aspect of online marketing. Although we provide website for allows consumer buy our product online but it is not fully use by consumer. Compare with our competitors our online marketing experience still behind those competitors. The incomplete of our online marketing can cause consumer swift to other brand that provide them a better online environment. Besides, lose of market share for certain product is also a weakness of our company. Competitors that produce similar product in the market might affect the consumer buying decision. It may cause the product market share to be share among the competitors. Loss of market share can lead to decrease of the company profit and revenue. (ritulakhotia, 2012)
Opportunities
Online social network is the trend in a lot of countries, so it can be an opportunity for our company. Since many people are focus on social network, we can advertise our product through internet example like Facebook, Twitter and
SWOT analysis is for shareholder and top management to look at a company strengths, weaknesses, opportunities and threats. It is use of scientific method to get the information for thorough perspective on a company. It helps the top management to make organization plan and strategy for future development.
Strength
The strength of our company is diversified brand portfolio. We produce various category of product with different brand name to clearly classify the specific function of the product. Example like for the beauty product brand we have Pantene and SK2, for fabric and home care product brand we have Ace and Febreze. It not only convenient for the consumer to choose what to buy but also help the distributor to store the product organized. Other than that, strong distribution network is also one of our company strength. The distributor that we collaborate with us is around the world. This can lead our product penetrate to every single place. (St.Jude, 2011)
Weaknesses
The weakness of our company is in aspect of online marketing. Although we provide website for allows consumer buy our product online but it is not fully use by consumer. Compare with our competitors our online marketing experience still behind those competitors. The incomplete of our online marketing can cause consumer swift to other brand that provide them a better online environment. Besides, lose of market share for certain product is also a weakness of our company. Competitors that produce similar product in the market might affect the consumer buying decision. It may cause the product market share to be share among the competitors. Loss of market share can lead to decrease of the company profit and revenue. (ritulakhotia, 2012)
Opportunities
Online social network is the trend in a lot of countries, so it can be an opportunity for our company. Since many people are focus on social network, we can advertise our product through internet example like Facebook, Twitter and
Bibliography: Mondal, D. (2013, October 14). Swot analysis p&g. Retrieved March 14, 2014, from Slideshare: http://www.slideshare.net/debashismondal102/swot-analysis-pg-27183148 NYSE. (n.d.). The Procter & Gamble Company (PG). Retrieved March 14, 2014, from Yahoo Finance: http://finance.yahoo.com/q/co?s=PG+Competitors ritulakhotia. (2012, March 2). p&g marketing strategies. Retrieved March 14, 2014, from Slideshare: http://www.slideshare.net/ritulakhotia/pg-marketing-strategies St.Jude. (2011). Procter & Gamble SWOT Analysis. Retrieved March 14, 2014, from YouSigma: http://yousigma.com/comparativeanalysis/procterandgamble.html Goodmaid Chemicals Corporation SDN BHD, Laundry. Available from: < http://www.goodmaid.net/Products-Industrial-B3-Laundry.html>. [16 March 2014] Consumer Search, Stain Removers: Reviews. Available from: http://www.consumersearch.com/stain-removers. [17 March 2014] Melaleuca The Wellness Company, PresSpot™ Laundry Stain Remover. Available from: http://www.melaleuca.com/ProductStore/ProductDetail.aspx?sku=1210. [17 March 2014] Good Guide, All Oxi-Active Multi-purpose Stain Remover. Available from: http://www.goodguide.com/products/165470-all-oxi-active-multi. [18 March 2014]