Marketing Analysis Research Report_diet pills
MKT 245
Professor Brian Hardy
April 6, 2014
When given the opportunity to pick a product and write a report on it I jumped at the opportunity to ensure the goal of this report is to discuss the advantages and the disadvantages of a non-prescription dietary supplement that promotes weight loss. I will discuss the ones that are approved as well as not approved by the Food and Drug Administration. I have accumulated very useful facts that will strengthen my decision on recommending such a product and what the cost would be, how society pushes skinny as the “in thing” and what the possible side effects of the ingredients that a person can have as well as how readily available it is in the nearby super market. From TV commercials to the latest Vogue magazine you constantly see the added push to be skinny. You are told by kids your own age or even adults that no one will love you if you are overweight. A commercial comes on and it is about a new diet pill that will allow you to drop weight fast and will cause you to fall in love with some. Those ads are the main reason why a person would want to go and try anything and everything to cause them to be skinny. As you get older you are wiser when it comes to such advertisements but a young teen up to early twenties are more willing to buy these products because they see it on TV so it must be real. With skinny bodies on the rise of want haves the purchase of diet pills is higher than ever however depression can over take a young teenager if the diet pill they purchased fails and the teen or young adult did not achieve the goal the commercials promised. Another thing that will cause the purchase of a diet pill is the cost of them. When a new weight loss medication comes out they are always on some sort of sale. The price can range from $10 to $40 which is an easy dollar amount for a young teen or adult to come up with. These companies make the prices low because they know there is a high demand for weight
Professor Brian Hardy
April 6, 2014
When given the opportunity to pick a product and write a report on it I jumped at the opportunity to ensure the goal of this report is to discuss the advantages and the disadvantages of a non-prescription dietary supplement that promotes weight loss. I will discuss the ones that are approved as well as not approved by the Food and Drug Administration. I have accumulated very useful facts that will strengthen my decision on recommending such a product and what the cost would be, how society pushes skinny as the “in thing” and what the possible side effects of the ingredients that a person can have as well as how readily available it is in the nearby super market. From TV commercials to the latest Vogue magazine you constantly see the added push to be skinny. You are told by kids your own age or even adults that no one will love you if you are overweight. A commercial comes on and it is about a new diet pill that will allow you to drop weight fast and will cause you to fall in love with some. Those ads are the main reason why a person would want to go and try anything and everything to cause them to be skinny. As you get older you are wiser when it comes to such advertisements but a young teen up to early twenties are more willing to buy these products because they see it on TV so it must be real. With skinny bodies on the rise of want haves the purchase of diet pills is higher than ever however depression can over take a young teenager if the diet pill they purchased fails and the teen or young adult did not achieve the goal the commercials promised. Another thing that will cause the purchase of a diet pill is the cost of them. When a new weight loss medication comes out they are always on some sort of sale. The price can range from $10 to $40 which is an easy dollar amount for a young teen or adult to come up with. These companies make the prices low because they know there is a high demand for weight
References: DeVoe, S. E., House, J., & Zhong, C. (2013). Fast food and financial impatience: A socioecological approach. Journal of Personality and Social Psychology, 105(3), 476-494. Retrieved from http://library.gcu.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=pdh&AN=2013-21349-001&site=eds-live&scope=site Willet, B. (August, 2013 16). What are the benefits of diet pills?. Retrieved from http://www.livestrong.com/article/269876-what-are-the-benefits-of-diet-pills/ U.S. Food and Drug Administration. (1, 2014 13). Dietary supplements. Retrieved from http://www.fda.gov/Food/Dietarysupplements/default.htm