Marketing and Advertising on Deal.Com
EXECUTIVE SUMMARY
The following is a promotional plan for Deal.com.sg’s overall advertising efforts and to introduce more traditional media into their advertising campaigns. This report will be sets out Deal.com.sg promotional strategy for the next calendar year, the report aims to accomplish the following objectives: * To increase web traffic flow by 50% and price competitively against competitors * To increase 2011 sales by 25% based on 2010 net profit * To establish and increase brand awareness of Deal.com.sg culture , promote web coupon lifestyle and slogan “we bring good deals to you”
The target markets for this campaign are for people to be aware of the lifestyle of purchasing coupons on the web, particularly it savvy people (primary market). The message will be: “Deal.com.sg” is the brand which integrates daily lifestyle with web coupon purchasing experience. The slogan will be “we bring good deals to you”.
The budget for this campaign will be SGD$100,000. The main media for the campaign will be outdoor media marketing, MRT advertisements, PR advertisements and newspaper advertisements. It is believed that with these promotions we can achieve the objectives we want to meet. We will closely monitor the marketing environments and all other factors that will affect the successfulness of this promotional plan. This report will be a fully detailed promotional plan, equipped with budget planning, promotional schedule and previews of the campaigns we are planning. This report aims to send one unified message to promote Deal.com.sg’s culture.
INTRODUCTION
This promotional plan is prepared for Deal.com.sg, which is an online promotion and advertising company which aims to bring daily value deals right to the comfort of your home in front of the computer. They provide online consumers with a deal to buy items at a significant discount of 50%-90% off the actual price. However, the deals would require a minimum number of buyers in a 24hour time
The following is a promotional plan for Deal.com.sg’s overall advertising efforts and to introduce more traditional media into their advertising campaigns. This report will be sets out Deal.com.sg promotional strategy for the next calendar year, the report aims to accomplish the following objectives: * To increase web traffic flow by 50% and price competitively against competitors * To increase 2011 sales by 25% based on 2010 net profit * To establish and increase brand awareness of Deal.com.sg culture , promote web coupon lifestyle and slogan “we bring good deals to you”
The target markets for this campaign are for people to be aware of the lifestyle of purchasing coupons on the web, particularly it savvy people (primary market). The message will be: “Deal.com.sg” is the brand which integrates daily lifestyle with web coupon purchasing experience. The slogan will be “we bring good deals to you”.
The budget for this campaign will be SGD$100,000. The main media for the campaign will be outdoor media marketing, MRT advertisements, PR advertisements and newspaper advertisements. It is believed that with these promotions we can achieve the objectives we want to meet. We will closely monitor the marketing environments and all other factors that will affect the successfulness of this promotional plan. This report will be a fully detailed promotional plan, equipped with budget planning, promotional schedule and previews of the campaigns we are planning. This report aims to send one unified message to promote Deal.com.sg’s culture.
INTRODUCTION
This promotional plan is prepared for Deal.com.sg, which is an online promotion and advertising company which aims to bring daily value deals right to the comfort of your home in front of the computer. They provide online consumers with a deal to buy items at a significant discount of 50%-90% off the actual price. However, the deals would require a minimum number of buyers in a 24hour time