Marketing and Avon
Introduction
In this assignment I will be marketing a product for a business that will appeal to a wide market segment. The business I have chosen is Avon, to market the product I will need effective marketing to achieve the business objectives. To carry this out many factors will have to be considered such as; target markets and delivering the desired goods/services more effectively and efficiently than its competitors. Avon will decide upon what it is they are selling, its price, who they are selling to, where it is being sold and why people buy that type of product.
The following section will be covered fully with significant detail to points in the following sections:
Assessment Evident (a)
Marketing aims and objectives, target markets and segmentation
– An understanding of Avon’s products, and why I chose to use the company in depth and knowledge
– A descriptions of their aims and objectives
– Show links between marketing aim and objectives with market segmentation and their target market
Assessment Evident (b)
Marketing Research
– Use of primary and secondary research from a wide range of sources to produce the products marketing research
– Analyse how the research relates to may product
Assessment Evident (c)
The Marketing Mix
– Create a detailed and developed, in dept marketing mix for my product, I must then clearly link this to the research and segmentation evidence
Assessment Evident (d)
Full justification of the marketing mix
– A justified account of my selected marketing mix with the use of original ideas
Assessment Evident (a)
Marketing aims and objectives, target markets and segmentation
Description of my chosen product
For this assignment I will be selecting a product which is targeted at a range of user across a specific market segment. The company I have chosen to base this product for is Avon Inc. I will be focusing on Avon Inc’s hair care range and have decided to
In this assignment I will be marketing a product for a business that will appeal to a wide market segment. The business I have chosen is Avon, to market the product I will need effective marketing to achieve the business objectives. To carry this out many factors will have to be considered such as; target markets and delivering the desired goods/services more effectively and efficiently than its competitors. Avon will decide upon what it is they are selling, its price, who they are selling to, where it is being sold and why people buy that type of product.
The following section will be covered fully with significant detail to points in the following sections:
Assessment Evident (a)
Marketing aims and objectives, target markets and segmentation
– An understanding of Avon’s products, and why I chose to use the company in depth and knowledge
– A descriptions of their aims and objectives
– Show links between marketing aim and objectives with market segmentation and their target market
Assessment Evident (b)
Marketing Research
– Use of primary and secondary research from a wide range of sources to produce the products marketing research
– Analyse how the research relates to may product
Assessment Evident (c)
The Marketing Mix
– Create a detailed and developed, in dept marketing mix for my product, I must then clearly link this to the research and segmentation evidence
Assessment Evident (d)
Full justification of the marketing mix
– A justified account of my selected marketing mix with the use of original ideas
Assessment Evident (a)
Marketing aims and objectives, target markets and segmentation
Description of my chosen product
For this assignment I will be selecting a product which is targeted at a range of user across a specific market segment. The company I have chosen to base this product for is Avon Inc. I will be focusing on Avon Inc’s hair care range and have decided to