Marketing and Avon
Avon
Introduction
Avon Products Incorporated is a cosmetics company that produces in three product categories. These categories are: beauty, fashion and home. Avon currently operates, manufactures and sells in over 100 countries; with manufacturing facilities and distribution centers in Latin America, manufacturing facilities in Europe, the Middle East and Africa. Avon also has distribution centers in North America. With some of the highest environmental standard around the world of commerce, Avon can boost of being of being one of the most environmentally friendly companies in the world. Avon’s target market is women and with a reputation for cleanliness and a proven record of world class cosmetics, Avon is a major player in the international cosmetics industry, which is seen in its annual billion dollar revenues.
Avon Products Inc is a company that believes in direct selling as its means of a distribution channel, it has 5.4 million sales representatives worldwide in over 100 countries. These representatives purchase Avon’s products on credit making it easy to become an Avon representative. The firm also invests heavily in the representatives, they investment has reached the heights of $120million in 2007.
Aim of Analysis
As a consultant to Avon Products Incorporated I am to suggest a strategic plan for the firm in order to develop it holistically.
Analysis of the Vision and Mission
Vision
To be the market leader in the female cosmetics, fashion and home industries through direct selling done by female sales representatives in order to liberate women through the provision of career opportunities, high quality and affordable products.
Mission
The Global Beauty Leader – At the moment, Avon is achieving its aim to be the global beauty leader. It can be seen in its financials as well in comparison to its competitors Mary Kay and Revlon. This section of the mission statement speaks to the product and market component of a good mission statement.
Introduction
Avon Products Incorporated is a cosmetics company that produces in three product categories. These categories are: beauty, fashion and home. Avon currently operates, manufactures and sells in over 100 countries; with manufacturing facilities and distribution centers in Latin America, manufacturing facilities in Europe, the Middle East and Africa. Avon also has distribution centers in North America. With some of the highest environmental standard around the world of commerce, Avon can boost of being of being one of the most environmentally friendly companies in the world. Avon’s target market is women and with a reputation for cleanliness and a proven record of world class cosmetics, Avon is a major player in the international cosmetics industry, which is seen in its annual billion dollar revenues.
Avon Products Inc is a company that believes in direct selling as its means of a distribution channel, it has 5.4 million sales representatives worldwide in over 100 countries. These representatives purchase Avon’s products on credit making it easy to become an Avon representative. The firm also invests heavily in the representatives, they investment has reached the heights of $120million in 2007.
Aim of Analysis
As a consultant to Avon Products Incorporated I am to suggest a strategic plan for the firm in order to develop it holistically.
Analysis of the Vision and Mission
Vision
To be the market leader in the female cosmetics, fashion and home industries through direct selling done by female sales representatives in order to liberate women through the provision of career opportunities, high quality and affordable products.
Mission
The Global Beauty Leader – At the moment, Avon is achieving its aim to be the global beauty leader. It can be seen in its financials as well in comparison to its competitors Mary Kay and Revlon. This section of the mission statement speaks to the product and market component of a good mission statement.