Why Elizabeth Arden Is Remembered

Florence Nightingale Graham known around the world as Elizabeth Arden, will always be remembered for her pioneering work in the cosmetics industry as her business continues to flourish, 103 years young. Her range of hundreds of products and perfumes such as Blue Grass, still being sold with 93 years on the market, her beauty schools and her Red Door Salons are loved by people internationally. Arden once said ‘to be beautiful is a birth-right of every woman’, the concept that backed her success as she drove her way to the top, building her cosmetic empire into what it stands to be today. Elizabeth Arden ‘wrote her name in lipstick across the world’, having a major influence on the cosmetics industry, power as a brand and aiding the evolution of the twentieth century woman.
Elizabeth Arden made her passion known by revolutionizing the world of cosmetics, converting merchandises into necessities for the commercial consumer and establishing a flourishing international business. Her industry trick ‘repetition makes reputation and reputation makes customers’, has never let her down. It’s hard to belief, once a young woman with only her massage skills would ever become a successful businesswoman in a time and industry with not considerable promise. Against odds, Arden succeeded in creating a name for herself and transforming an entire trade. Even starting out with just her salon on 5th Avenue, Elizabeth knew that to sell a product, she had to sell herself. Using her extreme confidence and elegance, she expanded her business rapidly. Undeniably, Arden’s accomplishments originate from her sense of salesmanship and knack of making anyone believe in her magic. Described as ‘indisputably, the originator of the global, luxury, beauty industry as it exists today’, her efforts as a cosmetic/pharmaceutical/beauty professional are worth recognition.
As head and sole owner of a multi-million dollar company, Elizabeth Arden and her brand earned her respect in many countries with