marketing assignment
Learning Outcomes
At the end of this assessment, students should be able to:
Demonstrate a critical understanding of the role and function of marketing in a variety or market and organisational contexts.
Critically evaluate and utilise marketing research data and methods to a given marketing situation.
Submission details:
The deadline for submission into registry is on the Hand in Date shown on the Feedback sheet (1st Page)
Students are to submit one hard copy and one soft copy (on CD) to the front office on the hand in date
Students must submit before 17.00. Any assessments brought after 17.00 will not be accepted
Plagiarism and Collusion is a serious academic offence and will result in severe penalties.
Key Skills: The key skills addressed through this assessment are logical reasoning, analysis, evaluating, synthesis, learning and study, structure and consistency.
Harvard Referencing: Complete reference list which MUST conform to the Harvard System of Referencing must be included at the end of your assignment and in text citations where appropriate.
Assignment Brief: Luxury car makers are one of the most versatile and resilient businesses that struggled and survived through the current economic crisis.
Concepts ranging from the fundamentals of advanced marketing strategy, to the principles of services marketing play a major role in determining the way this industry operates and performs. The recent changes in consumer purchasing- power, business distributions, and geo-demographics of the target markets in this industry certainly make it an interesting sector to investigate as part of this assignment. The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both.
Your task is to identify a Global Luxury Car brand; and then analyse, evaluate and prepare an individual report (3000 words +/- 10%) addressing the following issues…
At the end of this assessment, students should be able to:
Demonstrate a critical understanding of the role and function of marketing in a variety or market and organisational contexts.
Critically evaluate and utilise marketing research data and methods to a given marketing situation.
Submission details:
The deadline for submission into registry is on the Hand in Date shown on the Feedback sheet (1st Page)
Students are to submit one hard copy and one soft copy (on CD) to the front office on the hand in date
Students must submit before 17.00. Any assessments brought after 17.00 will not be accepted
Plagiarism and Collusion is a serious academic offence and will result in severe penalties.
Key Skills: The key skills addressed through this assessment are logical reasoning, analysis, evaluating, synthesis, learning and study, structure and consistency.
Harvard Referencing: Complete reference list which MUST conform to the Harvard System of Referencing must be included at the end of your assignment and in text citations where appropriate.
Assignment Brief: Luxury car makers are one of the most versatile and resilient businesses that struggled and survived through the current economic crisis.
Concepts ranging from the fundamentals of advanced marketing strategy, to the principles of services marketing play a major role in determining the way this industry operates and performs. The recent changes in consumer purchasing- power, business distributions, and geo-demographics of the target markets in this industry certainly make it an interesting sector to investigate as part of this assignment. The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both.
Your task is to identify a Global Luxury Car brand; and then analyse, evaluate and prepare an individual report (3000 words +/- 10%) addressing the following issues…