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Marketing Campaign
Nicole Abeyta
Marketing Project
Professor Liz Thomas-Hensley
Marketing in the 21st Century
February 11, 2013

Abeyta 1

Executive Summary: Stephanie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers.
Mission:
Evolve infinitely in peace, beauty, and Happiness
Vision:
• Build a mass clientele base
•Create Art
•Meet the needs of clients
•Promoting a variety of beauty techniques
•Linking with the business community of fashion, weddings and formal events
• Promoting stylish trends
•Anticipating trends in the fashion world
•Advancing lifelong relationships
•Respecting the diversity of clients Abeyta 2
Goals:
Stephanie’s goal as a cosmetologist is to create beauty, and create magic. Stephanie wants the world to be a happier, beautiful place!! At times she would like to be living in L.A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows. She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something outrageous for a high fashion photo shoot is how she creates art. This art she creates is beautiful, and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History: It started with a braid, a
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