The reason many of us fall for advertisements we see is because many of these companies purposely make their commercials activate a part of the brain’s reward/pleasure center. The pleasure center is made up of nucleus accumbens and ventral tegmental area which the brain receives dopamine (Plotnik, Kouyoumdjin). This reward/pleasure is closely associated when individuals do pleasurable things such eating favorite foods, watching movies, sex, and drugs (Plotnik, Kouyoumdjin). In the module 9 critical thinking, the article explains how the consumption Coca Cola will activate the reward/pleasure center which is another example of why many Americans are addicted to it. It is ironic that Americans in recently years have put so
Running head: MODULE 9 CRITICAL THINKING 3