Marketing Essay - FedEx Corporation 
FedEx Corporation
A Strategic Marketing Analysis
Student Number: 1324449
Word Count: 2000 words
Pages: 16 (including cover)
1324449 MMS Assignment
Executive Summary
Every generation expects easier access to more of what the world has to offer; more products and services, more information and ideas, more people and places. Today, a number of companies,
FedEx Express, FedEx Ground, FedEx Freight, FedEx Kinko’s Office and Print Services, FedEx
Custom Critical, FedEx Trade Network and FedEx Services compete collectively under the
FedEx umbrella. From transportation to e-commerce to business solutions, FedEx offers a vast range of services. Over the years, it grew into a company worth $29 billion, operating in over
200 countries (FedEx, 2014a).
The aim of this business report was to analyze the company’s internal and external business environment, resources and segmentation strategies, and evaluate how these factors combine to affect FedEx’s operating margins and profitability. FedEx was unable to escape damage during the economic slowdown in 2009. The company saw revenues and net income plummet. Due to the nature of the business, it is subjected to high fixed costs, which made the drop in package volume across all of its divisions in 2009 especially difficult to digest. FedEx, however, cut costs in a strategic fashion, restructured operations, and continued investing in both its brand and its customers. As a result, the company emerged strongly from the recession and is now of the largest courier service companies globally.
Due to the highly competitive environment in which FedEx operates, the company faces constant pressure to innovate, satisfy consumers, and gain market share. As it looks to achieve growth in both revenue and profits in the future, it is my personal recommendation that FedEx focus on additional expansion into international markets, further differentiating itself from its competitors and cementing the superiority of the FedEx brand
A Strategic Marketing Analysis
Student Number: 1324449
Word Count: 2000 words
Pages: 16 (including cover)
1324449 MMS Assignment
Executive Summary
Every generation expects easier access to more of what the world has to offer; more products and services, more information and ideas, more people and places. Today, a number of companies,
FedEx Express, FedEx Ground, FedEx Freight, FedEx Kinko’s Office and Print Services, FedEx
Custom Critical, FedEx Trade Network and FedEx Services compete collectively under the
FedEx umbrella. From transportation to e-commerce to business solutions, FedEx offers a vast range of services. Over the years, it grew into a company worth $29 billion, operating in over
200 countries (FedEx, 2014a).
The aim of this business report was to analyze the company’s internal and external business environment, resources and segmentation strategies, and evaluate how these factors combine to affect FedEx’s operating margins and profitability. FedEx was unable to escape damage during the economic slowdown in 2009. The company saw revenues and net income plummet. Due to the nature of the business, it is subjected to high fixed costs, which made the drop in package volume across all of its divisions in 2009 especially difficult to digest. FedEx, however, cut costs in a strategic fashion, restructured operations, and continued investing in both its brand and its customers. As a result, the company emerged strongly from the recession and is now of the largest courier service companies globally.
Due to the highly competitive environment in which FedEx operates, the company faces constant pressure to innovate, satisfy consumers, and gain market share. As it looks to achieve growth in both revenue and profits in the future, it is my personal recommendation that FedEx focus on additional expansion into international markets, further differentiating itself from its competitors and cementing the superiority of the FedEx brand