Marketing Mix Paper 
Marketing Mix Paper
Marketing can be challenging, especially in todays ' current trends, with the technology of how rapid communication is being transmitted, and new marketing strategies are coming out faster than ever. In the subject matter of business, according to Truell (2014), “the term marketing mix refers to the four major areas in decision making in the marketing process that are blended to obtain the results desired by the organization: product, place, price and promotion” (Truell. 2014). The four marketing mix elements are also referred to as the four P’s of marketing. In the marketing mix, elements consist of various sub-elements. In this paper, will be discussing the various elements and sub-elements that factors in the marketing mix in the hospitality industry that are for profit organizations. The purpose of marketing mix is to make an effort to please the needs and desires of the consumers.
Product
The first element of the Marketing Mix is the product. Any product can either be a good, service or a combination of both. The product in this particular marketing mix paper is the hotel industry where room accommodation provides lodging services to consumers young and old. The hospitality service industry offers hotel rooms, and services for every day use for either business and leisure traveler and individuals or groups. People choose a hotel depending on cost, location, value, rating from other people. For example, someone maybe traveling to San Diego and would want to stay at the Gaslamp District. The traveler can either book their reservation through a travel agent or search on the Internet then book the room themselves. No matter how the room is booked the person will research the hotel they would like to stay. Typically in the hotel industry, hotels offer the service of providing room accommodations. Along with the hotel brand, the products offered in the hotel that includes comfortable, clean rooms with amenities to attract their
Marketing can be challenging, especially in todays ' current trends, with the technology of how rapid communication is being transmitted, and new marketing strategies are coming out faster than ever. In the subject matter of business, according to Truell (2014), “the term marketing mix refers to the four major areas in decision making in the marketing process that are blended to obtain the results desired by the organization: product, place, price and promotion” (Truell. 2014). The four marketing mix elements are also referred to as the four P’s of marketing. In the marketing mix, elements consist of various sub-elements. In this paper, will be discussing the various elements and sub-elements that factors in the marketing mix in the hospitality industry that are for profit organizations. The purpose of marketing mix is to make an effort to please the needs and desires of the consumers.
Product
The first element of the Marketing Mix is the product. Any product can either be a good, service or a combination of both. The product in this particular marketing mix paper is the hotel industry where room accommodation provides lodging services to consumers young and old. The hospitality service industry offers hotel rooms, and services for every day use for either business and leisure traveler and individuals or groups. People choose a hotel depending on cost, location, value, rating from other people. For example, someone maybe traveling to San Diego and would want to stay at the Gaslamp District. The traveler can either book their reservation through a travel agent or search on the Internet then book the room themselves. No matter how the room is booked the person will research the hotel they would like to stay. Typically in the hotel industry, hotels offer the service of providing room accommodations. Along with the hotel brand, the products offered in the hotel that includes comfortable, clean rooms with amenities to attract their
References: Truell, Allen D. "Marketing Mix." Encyclopedia of Business and Finance. Ed. Burton S. Kaliski. 2nd ed. Vol. 2. Detroit: Macmillan Reference USA, 2007. 498-502. Gale Virtual Reference Library. Web. 9 Sept. 2014. Appendix A: Perceptual Map