Marketing Mix Sample
Marketing Activity
Nestea
Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's drinks department in the Unites States. It competes with Uniliver/Pepsico’s and more importantly against Lipton Iced Tea. Nestea provides to the consumers a wide variety of "tea products": in regular and diet forms, including liquid and powdered tea concentrates and ready-to-drink bottles dispensed by vendor or in a machine (This are the most frequently used). The drink is available in a wide range of flavors and nowadays is one of the most well known’s drinks in the world.
Product
So the product Nestea offers is an iced tea made out of tea, lemon, sugar and soft water. Nestea is a cold drink with a very good appearance and taste, it is very similar to a cold tea however it contains some flavorings that makes it unique. Its appearance its similar to a tea (brownish color) and it is usually packaged either on a Tetra Pack, a Plastic bottle or a Tin pack. Apart from its great taste Nestea is purely manufactured with natural flavorings and is totally free fat, due to this factor a regular usage of the product will help consumers to reduce calories, therefore we can say Nestea is healthy for consumers. Nestea offers a wide range of flavors; from a lemon taste to even a peach taste, and not only that, Nestea has also created a sugar free product that can be drink by those suffering from diabetes.
Nestea’s Product Lifecycle is now in the phase of introduction where they are starting to launch their products in the prevailing market of Pakistan
Nestea is seeing by the customers as a relatively cheap product that can be consumed practically every day. This is the reason for why Nestea is so popular amongst all of us.
Price
As far for price of Nestea, I think they should be thinking it as part of their financial plan. For know, I have two possibilities they should cover, the first one is a value base pricing where they should
Nestea
Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's drinks department in the Unites States. It competes with Uniliver/Pepsico’s and more importantly against Lipton Iced Tea. Nestea provides to the consumers a wide variety of "tea products": in regular and diet forms, including liquid and powdered tea concentrates and ready-to-drink bottles dispensed by vendor or in a machine (This are the most frequently used). The drink is available in a wide range of flavors and nowadays is one of the most well known’s drinks in the world.
Product
So the product Nestea offers is an iced tea made out of tea, lemon, sugar and soft water. Nestea is a cold drink with a very good appearance and taste, it is very similar to a cold tea however it contains some flavorings that makes it unique. Its appearance its similar to a tea (brownish color) and it is usually packaged either on a Tetra Pack, a Plastic bottle or a Tin pack. Apart from its great taste Nestea is purely manufactured with natural flavorings and is totally free fat, due to this factor a regular usage of the product will help consumers to reduce calories, therefore we can say Nestea is healthy for consumers. Nestea offers a wide range of flavors; from a lemon taste to even a peach taste, and not only that, Nestea has also created a sugar free product that can be drink by those suffering from diabetes.
Nestea’s Product Lifecycle is now in the phase of introduction where they are starting to launch their products in the prevailing market of Pakistan
Nestea is seeing by the customers as a relatively cheap product that can be consumed practically every day. This is the reason for why Nestea is so popular amongst all of us.
Price
As far for price of Nestea, I think they should be thinking it as part of their financial plan. For know, I have two possibilities they should cover, the first one is a value base pricing where they should