Coca Cola Client Pitch Presentation
Client Pitch Presentation
James Thomas
MKT 571
04/26/2014
Overview
•
•
•
•
One of the biggest beverage companies
Strong and dynamic leadership
Top bottling network
1985, Coca-Cola changed its formula introducing New Coke.
Marketing
• In 1997, Coca-Cola gave their products a “global facelift” • Created new graphics for packaging, POS materials, street signs, trucks and vending machines. • New global advertisement “Welcome to the
World”
• Put Coca-Cola “within an arm’s reach of desire”
Global Appeal
• Strategic emotional bond for Coca-Cola
• Associate positive attitude with presence across the world
• Re-asses and do aggressive marketing
• Utilize the wide products provided by the company • Coca-Cola’s business in foreign currencies result in currency exposure of the company.
Marketing
• In 1997, Coca-Cola gave their products a “global facelift”
• Created new graphics for packaging, POS materials, street signs, trucks and vending machines.
• New global advertisement “Welcome to the World”
• Put Coca-Cola “within an arm’s reach of desire”
• Advertising
• Sales promotion
• Public relations (Kotler, 2006)
• Customized reach to the patrons
Communication
• Consumption has been proven to be inversely correlated with age.
• Health-Conscious Baby-Boomers are turning towards healthier alternatives. • Coca-Cola’s Nestea products are geared towards this market segment. • Print medium
• Point of sale- posters and stickers, coolers, freezers, display racks
• Television commercials
• Direct marketing- sponsorships in events like cricket, football
• Social media marketing- Facebook, twitter, YouTube, contests, etc.
Print Ad
Sale Promtion Brand Loyalty
Consumer oriented
• Customized loyalty programs
• Eye catching positions
• Under the crown schemes (Kotler, 2006)
Trade oriented
• Discounts to retailers
• Return back allowance
• Merchandising assets
• Free goods
Public relations
• Use of word of mouth publicity
• Address consumer problems and suggestions
through
James Thomas
MKT 571
04/26/2014
Overview
•
•
•
•
One of the biggest beverage companies
Strong and dynamic leadership
Top bottling network
1985, Coca-Cola changed its formula introducing New Coke.
Marketing
• In 1997, Coca-Cola gave their products a “global facelift” • Created new graphics for packaging, POS materials, street signs, trucks and vending machines. • New global advertisement “Welcome to the
World”
• Put Coca-Cola “within an arm’s reach of desire”
Global Appeal
• Strategic emotional bond for Coca-Cola
• Associate positive attitude with presence across the world
• Re-asses and do aggressive marketing
• Utilize the wide products provided by the company • Coca-Cola’s business in foreign currencies result in currency exposure of the company.
Marketing
• In 1997, Coca-Cola gave their products a “global facelift”
• Created new graphics for packaging, POS materials, street signs, trucks and vending machines.
• New global advertisement “Welcome to the World”
• Put Coca-Cola “within an arm’s reach of desire”
• Advertising
• Sales promotion
• Public relations (Kotler, 2006)
• Customized reach to the patrons
Communication
• Consumption has been proven to be inversely correlated with age.
• Health-Conscious Baby-Boomers are turning towards healthier alternatives. • Coca-Cola’s Nestea products are geared towards this market segment. • Print medium
• Point of sale- posters and stickers, coolers, freezers, display racks
• Television commercials
• Direct marketing- sponsorships in events like cricket, football
• Social media marketing- Facebook, twitter, YouTube, contests, etc.
Print Ad
Sale Promtion Brand Loyalty
Consumer oriented
• Customized loyalty programs
• Eye catching positions
• Under the crown schemes (Kotler, 2006)
Trade oriented
• Discounts to retailers
• Return back allowance
• Merchandising assets
• Free goods
Public relations
• Use of word of mouth publicity
• Address consumer problems and suggestions
through