Preview

marketing of hp

Better Essays
Open Document
Open Document
1097 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
marketing of hp
A marketing manager has to manage the marketing resources of a product or business, in my case I’m a general manager and I’m responsible of the entire brand. I will present you key responsibilities of a marketing manager that include:
- Management of the marketing mix : 4P
- Developing the marketing strategy: Target Market, Collaborators, Competitors

Marketing Mix
Product
Hewlett Packard provides infrastructure technology, business process outsourcing, technology support and maintenance, networking products and resources, consulting and integration services and software, as well as personal computing and related access devices, imaging and printing related products and services.
The usage of notebook in recent years increases tremendously. HP focuses on their research and development of notebook in such a way that certain types of notebooks are specifically programmed and designed for professional use whereas some other type of notebooks are specifically programmed for personal use.

Place
Since our product is within an existing firm, we would be continuing with the sales tactics that the Hewlett and Packard Company has already established. Currently the products made by the company are sold in chains, in deed, sell in stores is the most efficient way to reach the most consumers within our target market. With having our product available in many different stores it is easier for us to maintain good customer relations as well as keep up with our technical support. But we will also be continuing with online sales of the products on the company website as well.

Promotion
The most effective way to reach our target market of consumers is through pulsing television advertisements, magazine ads, promotions and online advertisements ( for example on the websites of our collaborators ). We will have to educate consumers on all that our product has to offer as well as making them aware of the benefits that they will receive when purchasing our

You May Also Find These Documents Helpful

  • Powerful Essays

    bus 330 final

    • 2207 Words
    • 6 Pages

    The role of a marketing manager is very important. The marketing manager is the one person who gets the product made by the company sold in the market. They are the one who develop a marketing strategy. They manage the mix in the market. They are the people who manage the success of the company and they are the one who manages the budget in the company. They guide the development of the products and they guide the whole company. The following are the functions of every marketing manager.…

    • 2207 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    There has been an issue identified within the company, by the employees concerning personal computers being non-sufficient for the workload of the business. Management has come together to address the concerns of employees by meeting and determining which type of Hewlett Packard model would best serve the members of the company. Management has compared three different models of personal computers in order to resolve this matter by examining different aspects of the computers in order to make the best decision. These aspects include graphic, RAM, connectivity, optical drive, storage, and price. The three models of computers that were examined are the Hewlett Packard Compaq 6300 Pro Small Form Factor desktop Personal Computer, the Hewlett Packard Compaq 8300 Elite Small Form Factor Desktop Personal Computer, and the Hewlett Packard 21 All-In-One Workstation w/400W 90% Energy Efficient Chassis Personal Computer.…

    • 1100 Words
    • 5 Pages
    Better Essays
  • Good Essays

    To have an effective promotional campaign, the method of communication being used should target the desired market, grab the attention of the desired audiences, and causing the audience to remember the name of the product while give them a reason to want to try the…

    • 406 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Marketing of Hardbite Chips

    • 4316 Words
    • 18 Pages

    As our funds for promotional activities are limited and our target market can be hard to reach our marketing mix focuses heavily on sales promotion. Advertising and public relations will help us promote the features of our product and position it as a high quality brand in the minds of consumers. We hope to use personal selling to increase the number of retailers that carry our product.…

    • 4316 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Marketing Simulation Essay

    • 1118 Words
    • 5 Pages

    Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.…

    • 1118 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Nowadays it became very easy for companies to advertise their products and services because of the great improvement of media literacy. Today we have a great number of brands which are very well known and popular among people, However, it is very important to keep people's awarness about your product and always create something that could not always retain loyal customers but also attract new consumers.…

    • 970 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Products include personal computers and related software, services, peripherals, and networking solutions; line of portable digital music players along with related accessories and services; personal communication devices; online sale of third-party audio and video products.…

    • 889 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing Career Paper

    • 348 Words
    • 2 Pages

    A marketing manager had the duty of overseeing all marketing, advertising, and promotional activities, as well as staff. They are also the people who create marketing strategies and meet organizational objectives. A must for the job is being able to evaluate customer research, the conditions of the market, the competitor’s data and must be able to change and implement a marketing plan. A marketing manager, overall, is the leader of the business’s marketing organization. All the jobs performed by a marketing manager require knowledge of the field, people skills, and problem solving skills. It is not a job where one learns on the job, one must know the skills before you start.…

    • 348 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Advertisement Analysis

    • 410 Words
    • 2 Pages

    Advertising is definitely a great tool for companies to sell their products. It has the ability to get consumer’s attention and it persuades people to buy the products. Many companies use “advertising agencies” to create an advertisement for their products, and “advertising agencies” use different types of strategies to create an advertisement to attract consumers. This attached advertisement has multiple methods to stimulate the consumers to buy the product.…

    • 410 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    TWC target customers

    • 418 Words
    • 2 Pages

    The targeted markets are separated into three segments: Professional Youngsters, Upper-Medium Income Household, and Baby Boomers. The primary marketing opportunity is to deepen the product penetration in these well-defined market segments.…

    • 418 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Strategic Analysis of Hp

    • 5380 Words
    • 22 Pages

    Hewlett Packard is the World’s largest PC Maker that is serving in more than 107 countries. HP has six divisions, amongst which the Personal Systems Group (PSG) is the largest that has generated almost $43 billion in the last year. The stake of HP’s Personal Computer market is in danger due to declining sales and miniscule margins. The reason for this is the shift in consumer trends from the desktop and laptop computers towards the tablets and Smartphone. In order to cope with the changing trends, HP also introduced HP Slate Tablet and WebOS Smartphone but these products failed to capture the attention of the consumers. In that case, when the company was facing loses, its CEO announced to spin off its PC division as well as killing of WebOS and Slate Tablet and this announcement raised a storm of confusion in the investors. So, the overall strategic analysis is being done to determine whether the company should keep or sell off its PC division.…

    • 5380 Words
    • 22 Pages
    Powerful Essays
  • Satisfactory Essays

    My Dream Company

    • 979 Words
    • 4 Pages

    HP company gives a lots of great opportunities for the fresher’s in developing and manufacturing like designing software, networking hardware etc., where the fresher’s come into play because of its vast production employees can bring all their innovative thoughts and increasing the growth in friendly manner. And we all know that HP Company exceeding $100 billion and became first IT company in history.…

    • 979 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. McDonald’s in the Philippines is owned by Filipino entrepreneur George Yang brought the brand to the country in 1981 after several attempts. In the first few attempts, Yang was turned down by the heads of McDonald’s in the US saying that the Philippines was in the radar (for expansion) but was not yet a priority.…

    • 2896 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    HP-THE COMPANY

    • 2354 Words
    • 8 Pages

    HP provides people with opportunities to learn essential business and IT skills, empowering the next generation of entrepreneurs to succeed in a global economy. For example, HP LIFE e-Learning uses HP’s innovative cloud-based technology, enabling millions of entrepreneurs and students to establish and grow their own businesses, create jobs, and help communities thrive. They extend the reach of HP LIFE e-Learning with partners such as the Education Development Center Inc., United Nations Industrial Development Organization, and National Association for Community College Entrepreneurship.…

    • 2354 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Student

    • 1260 Words
    • 6 Pages

    Marketing manager is responsible for planning and promoting any product that is offered for sale in the market.…

    • 1260 Words
    • 6 Pages
    Satisfactory Essays

Related Topics