Marketing Plan
MARKETING PLAN
I. INTRODUCTION KITKAT originally created and established in London, United Kingdom. Some history of Kitkat is started with The idea of Kitkat itself which has been made since 18th century. In 1935, it was the first launching of Kitkat and became instant hit in 1937 by Rowntree. In the following years sales of KIT KAT grew rapidly and it has become a star in the confectionery world. The link between KIT KAT and breaks has remained a consistent theme for over 70 years. Until 1949, KITKAT has been through many developments. Continue to 1958, Donald Gillies, an executive at advertising agency JWT in London developed the classic line: "Have a break, have a Kit Kat". In 1970, KITKAT did global expansion in Europe, USA and Japan. In 1990, there was also global expansion to China, Malaysia, India, Bulgaria, Venezuela, and Turkey. In 1988, Nestle Company saw a great opportunity to build on its long and proud heritage in the chocolate category. After a hard fought battle Nestlé emerged as the winner in acquiring the Rowntree business. From 1999 – 2000s there has many innovation of KITKAT in London, such as KITKAT Chunky, KITKAT Pop Choc, and KITKAT Orange, while in Japan as 2nd largest Nestle market, have been developed more than 100 recipes. Therefore, KITKAT Indonesia also wants to add new innovation to Indonesia market. [ (Kitkat, 2012) ] PT. Nestle Indonesia is one of Nestle branch that is located in Jakarta Selatan, with its head office in Vevey, Switzerland. It is created by Henri Nestle, founded over 140 years ago by Henri Nestlé, a pharmacist. Nestle Indonesia has been operated since 1971, with more than 2600 staff, in 3 different industries such as Pabrik Kejayan, Pasuruan, Jawa Timur, Pabrik Panjang in Lampung and Pabrik Cikupa in Banten. More importantly, Nestlé motto "Good Food, Good Life" describes the company's ongoing commitment to combine science and technology to provide products that can meet the basic human needs for food and
I. INTRODUCTION KITKAT originally created and established in London, United Kingdom. Some history of Kitkat is started with The idea of Kitkat itself which has been made since 18th century. In 1935, it was the first launching of Kitkat and became instant hit in 1937 by Rowntree. In the following years sales of KIT KAT grew rapidly and it has become a star in the confectionery world. The link between KIT KAT and breaks has remained a consistent theme for over 70 years. Until 1949, KITKAT has been through many developments. Continue to 1958, Donald Gillies, an executive at advertising agency JWT in London developed the classic line: "Have a break, have a Kit Kat". In 1970, KITKAT did global expansion in Europe, USA and Japan. In 1990, there was also global expansion to China, Malaysia, India, Bulgaria, Venezuela, and Turkey. In 1988, Nestle Company saw a great opportunity to build on its long and proud heritage in the chocolate category. After a hard fought battle Nestlé emerged as the winner in acquiring the Rowntree business. From 1999 – 2000s there has many innovation of KITKAT in London, such as KITKAT Chunky, KITKAT Pop Choc, and KITKAT Orange, while in Japan as 2nd largest Nestle market, have been developed more than 100 recipes. Therefore, KITKAT Indonesia also wants to add new innovation to Indonesia market. [ (Kitkat, 2012) ] PT. Nestle Indonesia is one of Nestle branch that is located in Jakarta Selatan, with its head office in Vevey, Switzerland. It is created by Henri Nestle, founded over 140 years ago by Henri Nestlé, a pharmacist. Nestle Indonesia has been operated since 1971, with more than 2600 staff, in 3 different industries such as Pabrik Kejayan, Pasuruan, Jawa Timur, Pabrik Panjang in Lampung and Pabrik Cikupa in Banten. More importantly, Nestlé motto "Good Food, Good Life" describes the company's ongoing commitment to combine science and technology to provide products that can meet the basic human needs for food and