Each business, product or brand needs a detailed marketing plan. What does a marketing plan look like? Our discussion focuses on product or brand plans. With a detail plan, any business will be better prepared to launch a new product or build sales for existing products.
The purpose and content of a marketing plan
A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It also linked to the plans of other departments within the organization
The role of research
To develop successful strategies and action programs, marketers need up to date information about the environment, the competition and the marketers segments to be served. Often analysis of internal data is the starting point for assessing the current marketing situation, supplemented by marketing intelligence and research investigating the overall market, the competition, key issues and threats and opportunities issues.
The role of relationships
The marketing plan shows how the company will establish and maintain profitable customer relationships. In the process, however, it also shapes a number of internal and external relationships.
From marketing plan to marketing action
Companies generally create yearly marketing plans, although some plans cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing research, through analysis, management review and coordination between departments.
Introduction to our Brand and Product
Our brand name is “Universal Mobile”. We build not just a mobile but more than that. We believe mobile is not a justified noun for our device. We would rather call it is a smart device, as we extract the latest technology and put as much as we could in our smart device. Our smart device or mobile is a helping hand for every