Marketing Plan for Halal Frozen Food
This marketing plan was specifically created for Halal Frozen Food Retail Shop.
Executive Summary
Halal is an Arabic word which means permissible or lawful. In the Holy Quran, God commands muslims and all of mankind to eat of the halal things. Nowadays, demand for Halal foods is increasing not only in the U.S., Europe and Canada, but also in the Middle East, Southeast Asia, North Africa and Australia. In Malaysia the need for halal food showing a positive grow. An awareness campaign about halal food through media electronics and tabloids gave a good opportunity to the Malaysian’s entrepreneurs to produce verities of halal food product like frozen food, beverage, snack and etc. The market for halal food in Malaysia still big and not fully tapped. Our first frozen food retail shop will be located at Bangi Kompleks PKNS or somewhere nearby neighbourhood. Due to high number of muslim community, the area is the best place for our first outlet for frozen food retail shop.
2.0 Situation Analysis
In Malaysia retail shop is very common and it is the best option to those who need to save their time in looking on specific product. Some of well known retail shop in Malaysia like 7-Eleven, 99 shop and among bigger like Tesco, Carrefour and Giants. Biggest retailers always mix the halal and non halal product lumped together. Our retail shop repertoire varieties of halal frozen foods like fish, seafood, meat products, potato products, vegetables, fruit, pizza, ready meals, Malaysian traditional food, bakery products and desserts.
2.1 Local Market Summary
Consumer expenditure in food consumption is very important in daily life. Most people who are very busy with work prefer having the food that can be serve less than an hour. However, most of the foods which ready in the market nowadays are not served according to Islamic requirement and the halal status is hesitant. Likewise, the need to have one stop centre of frozen food halal product is seemed to have an impact to the
Executive Summary
Halal is an Arabic word which means permissible or lawful. In the Holy Quran, God commands muslims and all of mankind to eat of the halal things. Nowadays, demand for Halal foods is increasing not only in the U.S., Europe and Canada, but also in the Middle East, Southeast Asia, North Africa and Australia. In Malaysia the need for halal food showing a positive grow. An awareness campaign about halal food through media electronics and tabloids gave a good opportunity to the Malaysian’s entrepreneurs to produce verities of halal food product like frozen food, beverage, snack and etc. The market for halal food in Malaysia still big and not fully tapped. Our first frozen food retail shop will be located at Bangi Kompleks PKNS or somewhere nearby neighbourhood. Due to high number of muslim community, the area is the best place for our first outlet for frozen food retail shop.
2.0 Situation Analysis
In Malaysia retail shop is very common and it is the best option to those who need to save their time in looking on specific product. Some of well known retail shop in Malaysia like 7-Eleven, 99 shop and among bigger like Tesco, Carrefour and Giants. Biggest retailers always mix the halal and non halal product lumped together. Our retail shop repertoire varieties of halal frozen foods like fish, seafood, meat products, potato products, vegetables, fruit, pizza, ready meals, Malaysian traditional food, bakery products and desserts.
2.1 Local Market Summary
Consumer expenditure in food consumption is very important in daily life. Most people who are very busy with work prefer having the food that can be serve less than an hour. However, most of the foods which ready in the market nowadays are not served according to Islamic requirement and the halal status is hesitant. Likewise, the need to have one stop centre of frozen food halal product is seemed to have an impact to the