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Marketing Plan for a Consultancy Firm

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Marketing Plan for a Consultancy Firm
| |28/03/2011 |
| | |

|[Marketing plan] |
|ENTRESOL CONSULTANCY FIRM, LLP |

Marketing Plan

Entresol consultancy firm provides a whole range of business services to all sort of business at a single platform depending on their particular business needs. Initially we will be operating in Islamabad and Rawalpindi.

Start-up services include business plan preparation, marketing plan preparation, and financing search and procurement. Ongoing services include business plan updates, marketing plan updates, search and procurement of additional rounds of financing, management development, IT consulting services, e-commerce consulting services, operational advising, and human resources advising.
Entresol is flexible, working with its clients in the fashion preferred by the client, be it on-site, remotely, or a combination of both. Entresol typically works on a project in a team fashion to assist the client in all areas of the business simultaneously. This allows for all parties to be involved in sync in terms of understanding the interconnections of all functional areas of the business
Market Segmentation

Potential market of the firm has been divided into following market segments

Start-Ups

Start-up companies often are in need of expert advice and planning in initiating a successful start-up. It is believed that a majority of start-ups actually seek out consulting assistance. Those that do typically are searching for a comprehensive area of services.
1-3 Year Old Companies
Young companies, between 1 and 3 years old are less likely to be searching for expert business consulting services. Typically,

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