Marketing Plan for a Restaurant
Pearlie Bishop
Marketing Plan
Grantham University
February 24, 2014
Introduction and Executive Summary
The restaurant business is highly competitive. Success largely depends on the business’s ability to implement a marketing plan that will give the restaurant the competitive advantage over other businesses. Any restaurant business must understand the marketplace and customers’ needs and wants if it wants to grow and compete effectively. The restaurant in this marketing plan is a dine-in, or carries out family owned business specializing in leisure dining. The restaurant has a good reputation within the small community of about 6,000 people. The marketing strategy is to promote new product to the public. This restaurant is open to the public Monday – Friday from 11am to 7pm. The restaurant is currently facing stagnant profit and a decrease in customers over the past few years. The company will implement different marketing strategies to maintain current business with local customers as well as attract new customers in order to increase revenue.
Mission Statement
The mission of the restaurant is to ensure each customer receives professional, friendly, and courteous service. To provide our customers a warm dining experience while enjoying delicious family style cooking at an affordable price. To provide all employees with a satisfying rewarding environment which encourage long term employment. To maintain a clean, safe work environment and treat employees and customers with dignity and respect.
Marketing Strategy
The focus is to make all our customers happy with our food and service. The restaurant currently allows smoking at the tables and as a result most customers have been driven away because of the smoke. In order to make our customers happy the restaurant will implement a no smoking ordinances to help protect the staff and customers from harmful tobacco smoke.
The primary target market will caters to
Marketing Plan
Grantham University
February 24, 2014
Introduction and Executive Summary
The restaurant business is highly competitive. Success largely depends on the business’s ability to implement a marketing plan that will give the restaurant the competitive advantage over other businesses. Any restaurant business must understand the marketplace and customers’ needs and wants if it wants to grow and compete effectively. The restaurant in this marketing plan is a dine-in, or carries out family owned business specializing in leisure dining. The restaurant has a good reputation within the small community of about 6,000 people. The marketing strategy is to promote new product to the public. This restaurant is open to the public Monday – Friday from 11am to 7pm. The restaurant is currently facing stagnant profit and a decrease in customers over the past few years. The company will implement different marketing strategies to maintain current business with local customers as well as attract new customers in order to increase revenue.
Mission Statement
The mission of the restaurant is to ensure each customer receives professional, friendly, and courteous service. To provide our customers a warm dining experience while enjoying delicious family style cooking at an affordable price. To provide all employees with a satisfying rewarding environment which encourage long term employment. To maintain a clean, safe work environment and treat employees and customers with dignity and respect.
Marketing Strategy
The focus is to make all our customers happy with our food and service. The restaurant currently allows smoking at the tables and as a result most customers have been driven away because of the smoke. In order to make our customers happy the restaurant will implement a no smoking ordinances to help protect the staff and customers from harmful tobacco smoke.
The primary target market will caters to