Restaurant Marketing Plan
Restaurant Marketing Plan
Neon Memories Diner
Product/Service Innovation
Neon Memories Diner attracts prospective customers by offering an exciting and unique dining experience. High quality food, friendly and professional service, and an entertaining, fun-filled environment differentiate Neon Memories from its competitors.
Our market can be divided as:
Prospects: Anyone who has received a first-timer discount coupon or who has otherwise provided their contact information (via raffle, website, or mailing list).
Customers: At least one meal enjoyed at Neon Memories Diner. They've added their name to our mailing list, and anticipate returning to dine with us again.
Premium Customers: They come in several times a year, bring friends and/or extended family, and plan ahead to attend theme nights. They take part in the Neon Points program and refer others.
The products sold by Neon Memories Diner fall into the following categories:
• Shakes: £6 each
• Cakes and pies: £6 each
• Sundaes: £9 each, appropriate for groups as each serves at least two people
• Sodas and Juices: £2.50 - £3.50
• Hot drinks: £2.50 - £5
• Kid's meals: £8
• Griddle meals (pancakes, waffles, french toast): £10
• Egg meals (eggs, omelets, scrambles, etc.): £9
• Quick breakfasts (cereal, granola, fruit salad, muffin, etc.): £3
• Smoothies: £6
• Starter soups and salads: £2.50 - £5
• Other starters: £5 - £9
• Meal Salads: £13
• Burgers: £10 - £14
• Sandwiches: £9 - £12
• Hot dogs: £8
• Blue plate specials (meatloaf, chicken pot pie, beef stroganoff, etc): £13 - £17
Items £10 and under are often appropriate for one person trying out the restaurantwith a small meal, breakfast, drink, appetizer, or dessert.
Most customers are expected to purchase starters, meals, drinks, and desserts for each individual in the group. Premium customers will do this frequently.
Price Rationale
The pricing for Neon Memories Diner is intended to set the restaurant well above a fast food
Neon Memories Diner
Product/Service Innovation
Neon Memories Diner attracts prospective customers by offering an exciting and unique dining experience. High quality food, friendly and professional service, and an entertaining, fun-filled environment differentiate Neon Memories from its competitors.
Our market can be divided as:
Prospects: Anyone who has received a first-timer discount coupon or who has otherwise provided their contact information (via raffle, website, or mailing list).
Customers: At least one meal enjoyed at Neon Memories Diner. They've added their name to our mailing list, and anticipate returning to dine with us again.
Premium Customers: They come in several times a year, bring friends and/or extended family, and plan ahead to attend theme nights. They take part in the Neon Points program and refer others.
The products sold by Neon Memories Diner fall into the following categories:
• Shakes: £6 each
• Cakes and pies: £6 each
• Sundaes: £9 each, appropriate for groups as each serves at least two people
• Sodas and Juices: £2.50 - £3.50
• Hot drinks: £2.50 - £5
• Kid's meals: £8
• Griddle meals (pancakes, waffles, french toast): £10
• Egg meals (eggs, omelets, scrambles, etc.): £9
• Quick breakfasts (cereal, granola, fruit salad, muffin, etc.): £3
• Smoothies: £6
• Starter soups and salads: £2.50 - £5
• Other starters: £5 - £9
• Meal Salads: £13
• Burgers: £10 - £14
• Sandwiches: £9 - £12
• Hot dogs: £8
• Blue plate specials (meatloaf, chicken pot pie, beef stroganoff, etc): £13 - £17
Items £10 and under are often appropriate for one person trying out the restaurantwith a small meal, breakfast, drink, appetizer, or dessert.
Most customers are expected to purchase starters, meals, drinks, and desserts for each individual in the group. Premium customers will do this frequently.
Price Rationale
The pricing for Neon Memories Diner is intended to set the restaurant well above a fast food