Air Club Marketing Strategy
The marketing would be a wide variety. The air gun industry is a new and emerging market that is catching on very quickly. There are high power target air rifles and pistols that fire up to a 50-caliber round at a velocity of 1500 - 2000 feet per second.
Many of these guns cost in the excess of 2k that are used for professional shooting competitions. It is a misconception that BBs and pellets are only for the younger crowd. This was the case years ago before gunsmithing and technology started experimenting with other ways to push projectiles at high velocities.
The firearm park would have a few areas dedicated to certain firearm sports. There would be a competition sorting range that would hold quarterly competitions that would slowly draw in more and more shooters each …show more content…
These companies love to hold outings for their employees; I would offer corporate discounts.
There will also be monthly, semiannual and annual VIP memberships offered. This will draw in long term customers, and will form a good financial base for the park.
There will also be an RV park to patrons that come from far off to be able to park their RVs in while they are here. I would also partner with hotels in the area to put my pamphlets in their hotel and to offer a discount to park visitors.
There are so many variables and marketing possibilities with this business model that if attacked the correct way would cause the park to explode. The area that would be crucial in order for the park to stay explosive would be the maintenance of all the areas. They would need to be kept at the highest standard at all times. The things I notice most with parks like these is they start out with a bang but the quality of their services begin to decline, and the initial love and care that went into it degrades, and the park start to look run down and poorly maintained. This is always their
Many of these guns cost in the excess of 2k that are used for professional shooting competitions. It is a misconception that BBs and pellets are only for the younger crowd. This was the case years ago before gunsmithing and technology started experimenting with other ways to push projectiles at high velocities.
The firearm park would have a few areas dedicated to certain firearm sports. There would be a competition sorting range that would hold quarterly competitions that would slowly draw in more and more shooters each …show more content…
These companies love to hold outings for their employees; I would offer corporate discounts.
There will also be monthly, semiannual and annual VIP memberships offered. This will draw in long term customers, and will form a good financial base for the park.
There will also be an RV park to patrons that come from far off to be able to park their RVs in while they are here. I would also partner with hotels in the area to put my pamphlets in their hotel and to offer a discount to park visitors.
There are so many variables and marketing possibilities with this business model that if attacked the correct way would cause the park to explode. The area that would be crucial in order for the park to stay explosive would be the maintenance of all the areas. They would need to be kept at the highest standard at all times. The things I notice most with parks like these is they start out with a bang but the quality of their services begin to decline, and the initial love and care that went into it degrades, and the park start to look run down and poorly maintained. This is always their