Marketing Plan "Naughty G" Energy Drink in the Maldives
Marketing Plan: Naughty G – Work hard, Play harder - in Male’, Maldives 1.0 EXECUTIVE SUMMARY
The Marketing plan is intended to launch and promote a new energy drink, “Naughty G”to the Maldives market. The plan outlines the pros and cons of supplying Naughty G from Singapore and distributing in Maldives showing sales figures and viability of the venture. 2.0 THE CHALLENGE 3.1 Vision/ Objectives
The objective is for the product to be amongst the leading energy drink brands and to be the most consumed energy drink, locally. In the long run, make available the best value for money deal in the Maldives. 3.2 The product: Naughty G
As Naughty G is a product of Austria, produced from premium ingredients to ensure highest quality, it is considered as the first of its kind in the world.
It is a non-alcoholic energy stamina and performance drink for ‘him and her’.
Naughty G comes in 4 flavours that have a great unique taste: Original, Sugar Free, Green Tea and Cola. The main ingredients the drinks are made of are from; Horny Goat Weed, also known as Rowdy Lamb Herb, Ginkgo Bilbo, Trubulus Terrestris, Korean Ginseng, L-Arginine and Taurine. (Source: http://www.naughtygdrink.com/index.html) 3.0 SITUATION ANALYSIS
4.3 Company Analysis
Hakatha is a proprietorship established in the Maldives for 25 years now (www.hakatha.com). Throughout the year the establishment has imported goods from Singapore regularly and has established close connections with trading agencies in Singapore.
With the proprietorship’s past experience in imports, having equipped with own team to handle logistics, Hakatha has grown into a renowned wholesale and retail chain of build-ware outlets in the Maldives.
A sister company, Marvel Investments Pvt. Ltd. owns and operatesa city Hotel and a Restaurant in Male’ (www.marble.mv) and another sister company, Transco Pvt. Ltd. owns an island and developedit into luxury tourist resort in the Maldives through a leasing
The Marketing plan is intended to launch and promote a new energy drink, “Naughty G”to the Maldives market. The plan outlines the pros and cons of supplying Naughty G from Singapore and distributing in Maldives showing sales figures and viability of the venture. 2.0 THE CHALLENGE 3.1 Vision/ Objectives
The objective is for the product to be amongst the leading energy drink brands and to be the most consumed energy drink, locally. In the long run, make available the best value for money deal in the Maldives. 3.2 The product: Naughty G
As Naughty G is a product of Austria, produced from premium ingredients to ensure highest quality, it is considered as the first of its kind in the world.
It is a non-alcoholic energy stamina and performance drink for ‘him and her’.
Naughty G comes in 4 flavours that have a great unique taste: Original, Sugar Free, Green Tea and Cola. The main ingredients the drinks are made of are from; Horny Goat Weed, also known as Rowdy Lamb Herb, Ginkgo Bilbo, Trubulus Terrestris, Korean Ginseng, L-Arginine and Taurine. (Source: http://www.naughtygdrink.com/index.html) 3.0 SITUATION ANALYSIS
4.3 Company Analysis
Hakatha is a proprietorship established in the Maldives for 25 years now (www.hakatha.com). Throughout the year the establishment has imported goods from Singapore regularly and has established close connections with trading agencies in Singapore.
With the proprietorship’s past experience in imports, having equipped with own team to handle logistics, Hakatha has grown into a renowned wholesale and retail chain of build-ware outlets in the Maldives.
A sister company, Marvel Investments Pvt. Ltd. owns and operatesa city Hotel and a Restaurant in Male’ (www.marble.mv) and another sister company, Transco Pvt. Ltd. owns an island and developedit into luxury tourist resort in the Maldives through a leasing