Marketing plan of Himalaya shampoo
. Marketing Plan (MP): Grading Criteria
Student Name:
TOTAL ASSESSMENT /100 Marks /30 Marks = _____
Plan Section
Maximum mark
Awarded
Comments
Executive Summary 5
Market situation analysis, including trends and competitors and PESTLE
25
SWOT analysis
10
Objectives
10
Strategies
15
Action / tactics
15
Financial outcomes (profit and loss)
10
Monitoring, evaluation and control – including contingency plans
5
Communication / Referencing
5
TOTAL 100
ADDITIONAL COMMENTS
EXECUTIVE SUMMARY
While providing verities in product, company have to focus mainly on pricing. In India there are customers with variety of spending capacity on a particular product, but most of them will focus on economic mid range product. In Indian shampoo market there is huge scale of pricing as well as quality. While confirming final selling price of Himalaya shampoo, we have to consider the pricing of contenders. Because if we sell it on high price most of customers will not dare to try an expensive shampoo first time, they will choose their usual one. On other hand if we sell it on very low price, they will definitely think that this product is not good in quality & they should not buy it. For very good results, we have to maintain our price with competitors & attract customers. Other additional offers like buy one get one free, free sample distribution, additional in quantity; selling combos in affordable price will help to attract more & more customers.
INTRODUCTION
AIM –
SALES GOALS
Making a benefit is the most critical some may say the main target of a business. Benefit measures victory. It might be characterized basically: Incomes - Overheads = Benefit.
PROSPECT GOALS
Individual offering capacities as a vital segment inside an organization's bigger reconciled showcasing interchanges technique. Client deals are the
Student Name:
TOTAL ASSESSMENT /100 Marks /30 Marks = _____
Plan Section
Maximum mark
Awarded
Comments
Executive Summary 5
Market situation analysis, including trends and competitors and PESTLE
25
SWOT analysis
10
Objectives
10
Strategies
15
Action / tactics
15
Financial outcomes (profit and loss)
10
Monitoring, evaluation and control – including contingency plans
5
Communication / Referencing
5
TOTAL 100
ADDITIONAL COMMENTS
EXECUTIVE SUMMARY
While providing verities in product, company have to focus mainly on pricing. In India there are customers with variety of spending capacity on a particular product, but most of them will focus on economic mid range product. In Indian shampoo market there is huge scale of pricing as well as quality. While confirming final selling price of Himalaya shampoo, we have to consider the pricing of contenders. Because if we sell it on high price most of customers will not dare to try an expensive shampoo first time, they will choose their usual one. On other hand if we sell it on very low price, they will definitely think that this product is not good in quality & they should not buy it. For very good results, we have to maintain our price with competitors & attract customers. Other additional offers like buy one get one free, free sample distribution, additional in quantity; selling combos in affordable price will help to attract more & more customers.
INTRODUCTION
AIM –
SALES GOALS
Making a benefit is the most critical some may say the main target of a business. Benefit measures victory. It might be characterized basically: Incomes - Overheads = Benefit.
PROSPECT GOALS
Individual offering capacities as a vital segment inside an organization's bigger reconciled showcasing interchanges technique. Client deals are the