In this I will explain how customer service standards are planned, implemented and monitored and the impact this has on the operation of Asda. My research will come from the internet, magazines and books.
Customer service standards of Asda
Refund policies:
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Asda informs customers on how to cancel and conditions of cancelling. Asda informs customers on the period on returns Asda has up to 7 days under the delivery distance and 7 to 28 days after delivery products which can not be delivered unless they are faulty, return of damaged, products that might be faulty or information might not be correct.
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Asda has the same refund policy as tesco. This good because they are competing with the market leader by allowing customers to have the same refund policy customers can go to asda without thinking that they have to go to tesco.
Out of stock notification:
Asda informs its customers about out of stock notification through email. Tesco informs its customers through the use of email. This is good for asda as this process is more affective as emailing customers can be much easier as there are no delays in emailing. This is good as customers know when the product will be in stock and when their product will be delivered.
Customer feedback:
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Asda and Tesco both have reviews online. This is good because customers can check reviews on the product that are purchasing from people who have already purchased the product.
Opening times:
http://storelocator.asda.com/store/leyton-mills
[pic] http://www.tesco.com/storelocator/ Asda and Tesco both have same opening times this is good because customers that might work during the day or during the night can go to them instead of going to Tesco.
Why it is important for any company to set aims and objectives
It is important for a business to have aims and objectives, because without aims and objectives the business will have no targets, so it cannot compare