Marketing Plan of Mcdonald
University of Economics and Business – Vietnam Nation University
Department of Business Management
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Group Assignment
Marketing Plan of McDonald’s
Hà Nội - 2011
Marketing Plan of McDonald’s________________
I. Executive Summary:
Aiming to be the world 's best quick service restaurant, McDonald 's Pakistan opened its doors in September 1998 at Lahore and presently operating in six major cities with a network of 20 restaurants. With a strong belief in the Ray Krock phrase when you are green you are growing, McDonald 's Pakistan has an aggressive plan to expand in all other cities of Pakistan and is rapidly growing with the focus to provide friendly and quick service restaurant experience to our customers.
II. Current Marketing Situation:
Formed in 1954, McDonald 's brand is the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 120 countries each day. Our rich history began with the founder Ray Kroc 's vision and his commitment, transformed in our talented executives, and will keep the shine on McDonald 's arches for years to come.
Changes:
• I noticed that the restaurant is not up to par with it cleanliness and I plan on making that a priority by having a maintenance crew.
• Make it mandatory for all managers to attend classes at Hamburger University
• By the manager being trained correctly, the employees will also have a training session on each workstation.
Business Model: ➢ Franchise Model – Only 15% of the total number of restaurants are owned by the Company. The remaining 85% is operated by franchises. The company follows a comprehensive framework of training and monitoring of its franchises to ensure that they adhere to the Quality, Service, Cleanliness and Value propositions offered by the company to its customers. ➢ Product Consistency – By developing a sophisticated supplier
Department of Business Management
* *
*
[pic]
Group Assignment
Marketing Plan of McDonald’s
Hà Nội - 2011
Marketing Plan of McDonald’s________________
I. Executive Summary:
Aiming to be the world 's best quick service restaurant, McDonald 's Pakistan opened its doors in September 1998 at Lahore and presently operating in six major cities with a network of 20 restaurants. With a strong belief in the Ray Krock phrase when you are green you are growing, McDonald 's Pakistan has an aggressive plan to expand in all other cities of Pakistan and is rapidly growing with the focus to provide friendly and quick service restaurant experience to our customers.
II. Current Marketing Situation:
Formed in 1954, McDonald 's brand is the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 120 countries each day. Our rich history began with the founder Ray Kroc 's vision and his commitment, transformed in our talented executives, and will keep the shine on McDonald 's arches for years to come.
Changes:
• I noticed that the restaurant is not up to par with it cleanliness and I plan on making that a priority by having a maintenance crew.
• Make it mandatory for all managers to attend classes at Hamburger University
• By the manager being trained correctly, the employees will also have a training session on each workstation.
Business Model: ➢ Franchise Model – Only 15% of the total number of restaurants are owned by the Company. The remaining 85% is operated by franchises. The company follows a comprehensive framework of training and monitoring of its franchises to ensure that they adhere to the Quality, Service, Cleanliness and Value propositions offered by the company to its customers. ➢ Product Consistency – By developing a sophisticated supplier