Marketing Plan of Zero Green Tea
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PRINCIPLE OF MARKETING
- MARKETING PLAN -
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Marks:
Teacher’s comment:
TABLE OF CONTENTS
Page
1.0 EXECUTIVE SUMMARY 1
2.0 SITUALTION ANALYSIS 3 2.1 Customer analysis 3 2.2 Marketing analysis 4 2.3 Competitor analysis 5 2.4 Target market 7
3.0 SWOT ANALYSIS 9 3.1 Strengths 10 3.2 Weakness 12 3.3 Opportunities 13 3.4 Threats 14
4.0 MARKETING OBJECTIVES 15
5.0 MARKETING STRATEGY 17 5.1 Target marketing 17 5.2 Marketing mix 17 5.2.1 18 5.2.2 Price strategy 21 5.2.3 Distribution strategy 24 5.2.4 Promotion strategy 24
6.0 FINANCIALS 28
7.0 CONTROL 29 7.1 Implementation Milestone 29 7.2 Contingency planning 30
Appendix A 31
Appendix B 32
1.0 EXECUTIVE SUMMARY
Giant soft drink Tan Hiep Phat Beverage Group Company ( THP Group Co.) has been facing an increase by 30% in non-gas product consumption demand per year and more than 50% consumers intend to switch to natural products, fewer-sweet products instead of gas products while these ones have been becoming saturated at that time. Consequently, it is working out the Professional Marketing Plan to help the business achieve its objectives more efficiently and effectively, and inevitably regain their iron first reign on the soft drink industry as Number 1 had performed well as before.
“Khong Do Green Tea” will be marketed as a unique ready-to-drink product while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8,688,300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years (711,333,530,900VND profits), while satisfying the needs of the still-unserved market for ready-to-drink Khong Do Green Tea. Success will be reflected by a sizeable capture of
PRINCIPLE OF MARKETING
- MARKETING PLAN -
=======================
Marks:
Teacher’s comment:
TABLE OF CONTENTS
Page
1.0 EXECUTIVE SUMMARY 1
2.0 SITUALTION ANALYSIS 3 2.1 Customer analysis 3 2.2 Marketing analysis 4 2.3 Competitor analysis 5 2.4 Target market 7
3.0 SWOT ANALYSIS 9 3.1 Strengths 10 3.2 Weakness 12 3.3 Opportunities 13 3.4 Threats 14
4.0 MARKETING OBJECTIVES 15
5.0 MARKETING STRATEGY 17 5.1 Target marketing 17 5.2 Marketing mix 17 5.2.1 18 5.2.2 Price strategy 21 5.2.3 Distribution strategy 24 5.2.4 Promotion strategy 24
6.0 FINANCIALS 28
7.0 CONTROL 29 7.1 Implementation Milestone 29 7.2 Contingency planning 30
Appendix A 31
Appendix B 32
1.0 EXECUTIVE SUMMARY
Giant soft drink Tan Hiep Phat Beverage Group Company ( THP Group Co.) has been facing an increase by 30% in non-gas product consumption demand per year and more than 50% consumers intend to switch to natural products, fewer-sweet products instead of gas products while these ones have been becoming saturated at that time. Consequently, it is working out the Professional Marketing Plan to help the business achieve its objectives more efficiently and effectively, and inevitably regain their iron first reign on the soft drink industry as Number 1 had performed well as before.
“Khong Do Green Tea” will be marketed as a unique ready-to-drink product while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8,688,300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years (711,333,530,900VND profits), while satisfying the needs of the still-unserved market for ready-to-drink Khong Do Green Tea. Success will be reflected by a sizeable capture of