Marketing Plan
On
(Product Coca-Cola)
Prepared by
Md. Mosaddek Hossen
Id # 0220012
Tanima Trina
Id#0220063
Sohel Mahmud
Id # 0220013
Sabrina Chawdhury
Id # : 0000000
Group- Leo
Marketing Management
Sec-1
Submitted to
Mr. Rumman Hassan
Lecturer
School of Business
Independent University, Bangladesh
25th April, 2006
25 April, 2006
Mr. Rumman Hassan
Course Instructor
Marketing Management
School of business
IUB,
Dhaka-1212
Sub: Letter of transmittal
Dear Sir,
It’s our great pleasure to submit you this report on Market plan of Coca-cola. We have got a great experience while working on this report.
We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us any thing about this report and it will be a great pleasure to work with you again in future.
Sincerely yours
Md. Mosaddek Hossen
Id # 0220012
Tanima Trina
Id#0220063
Sohel Mahmud
Id # 0220013
Sabrina Chawdhury
Id # :
Group- Leo
Table of Contents
Page number
Acknowledgement --------------------------------------------------------------------- 5
Executive Summary ------------------------------------------------------------------- 6
Introduction ---------------------------------------------------------------------------- 7 Beginning of the project -------------------------------------------------------- 7 Preface --------------------------------------------------------------------------- 7
Company Overview ------------------------------------------------------------------- 7-8 History --------------------------------------------------------------------------- 7 Coca-Cola Company in Bangladesh ----------------------------------------- 8
Mission Statement --------------------------------------------------------------------- 8
Motto of