Marketing plan of a product
Executive Summary
In our country there are various types of soft drink available, but Green Coconut water is rear in Bangladesh. So, we want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Malala”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image.
Malala is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Malala would be launched in the market at 250 ml. 500 ml. and 1 Litre bottle.
We have set a reasonable price for the product so that all kinds of people can afford to buy this soft drink. We have followed the Target Costing pricing approach. We would gain a competitive advantage, as this is a first hit in the market.
We have targeted a huge market segment for the product. Bangladesh is a large populated country. Lots of people are looking for such a product. Green Coconuts are not available all the time. For example: a person walking on the street. Suddenly he feels thirsty. Now if he wishes to drink green coconut water he cannot find it easily. It is not always found in the right place at the right time. If we launch our product in the market, a person willing to drink green coconut water can have it from a nearby shop. At present this is not possible. Our target market includes health conscious people, sick people, sportsperson & many other consumers, which we have segmented from the Demographical, Geographical, Psycho graphical & Behavioral point of view.
Product Description ‘Malala’ is a product that serve different segment of customer. The product is green coconut water, which is unique in the current market. The green coconut water will be processed and sold in glass bottle of convenient sizes of 250 ml, 500 ml and 1 liter. The green coconut water will be very
In our country there are various types of soft drink available, but Green Coconut water is rear in Bangladesh. So, we want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Malala”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image.
Malala is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Malala would be launched in the market at 250 ml. 500 ml. and 1 Litre bottle.
We have set a reasonable price for the product so that all kinds of people can afford to buy this soft drink. We have followed the Target Costing pricing approach. We would gain a competitive advantage, as this is a first hit in the market.
We have targeted a huge market segment for the product. Bangladesh is a large populated country. Lots of people are looking for such a product. Green Coconuts are not available all the time. For example: a person walking on the street. Suddenly he feels thirsty. Now if he wishes to drink green coconut water he cannot find it easily. It is not always found in the right place at the right time. If we launch our product in the market, a person willing to drink green coconut water can have it from a nearby shop. At present this is not possible. Our target market includes health conscious people, sick people, sportsperson & many other consumers, which we have segmented from the Demographical, Geographical, Psycho graphical & Behavioral point of view.
Product Description ‘Malala’ is a product that serve different segment of customer. The product is green coconut water, which is unique in the current market. The green coconut water will be processed and sold in glass bottle of convenient sizes of 250 ml, 500 ml and 1 liter. The green coconut water will be very