Marketing Plan
Company G
3-Year Marketing Plan
Assessment Code: MKT1
Student Name: Cheryl Hebert
Student ID: 000234425
Date: July 7, 2014
Mentor Name: Amy Stonoha
Table of Contents
Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 6
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Price Action Plan 8
Place Action Plan 9
Promotion Action Plan 9
Monitoring Procedures 9
Introduction Company G plans to develop and market a quality of life product that will drastically improve the quality of life for people who are dependent on medical prescriptions. As a leader and innovator in the highly competitive electronics market, Company G is poised to deliver a product that will undoubtedly assist those in need. The XG Electronic Pill dispenser will have the ability to dispense prescribed medical pills on the date and time by the owner, thereby reducing the risk associated with missing a dose, or perhaps administering too much or too little at any given point in time.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
Product Description and Classification
The XG Electronic Pill Dispenser has been designed to take the guesswork out of taking prescribed medications at home. The XG Electronic Pill Dispenser can house and dispense up to 10 medications, with the unique ability to dispense each pill independently of each other. By programming each one of the ten independent cells, owners are able to empty a thirty-day supply of medication into each cell
3-Year Marketing Plan
Assessment Code: MKT1
Student Name: Cheryl Hebert
Student ID: 000234425
Date: July 7, 2014
Mentor Name: Amy Stonoha
Table of Contents
Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 6
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Price Action Plan 8
Place Action Plan 9
Promotion Action Plan 9
Monitoring Procedures 9
Introduction Company G plans to develop and market a quality of life product that will drastically improve the quality of life for people who are dependent on medical prescriptions. As a leader and innovator in the highly competitive electronics market, Company G is poised to deliver a product that will undoubtedly assist those in need. The XG Electronic Pill dispenser will have the ability to dispense prescribed medical pills on the date and time by the owner, thereby reducing the risk associated with missing a dose, or perhaps administering too much or too little at any given point in time.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
Product Description and Classification
The XG Electronic Pill Dispenser has been designed to take the guesswork out of taking prescribed medications at home. The XG Electronic Pill Dispenser can house and dispense up to 10 medications, with the unique ability to dispense each pill independently of each other. By programming each one of the ten independent cells, owners are able to empty a thirty-day supply of medication into each cell